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Manufacturer Representative Agreement

Manufacturer Representative Agreement Template for England and Wales

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Key Requirements PROMPT example:

Manufacturer Representative Agreement

"I need a Manufacturer Representative Agreement for my UK-based medical device company appointing an exclusive sales representative for the Northern England territory, with quarterly performance targets and a 10% commission structure, to start from March 2025."

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Document background
The Manufacturer Representative Agreement is essential for companies looking to expand their sales reach through third-party representatives in England and Wales. This agreement is particularly crucial when manufacturers want to enter new markets without establishing their own sales force. It covers crucial aspects such as territory definition, commission structures, performance targets, and compliance with the Commercial Agents Regulations 1993. The document protects both parties' interests while establishing clear guidelines for the business relationship.
Suggested Sections

1. Parties: Identification and details of the manufacturer and representative

2. Background: Context of the agreement and business relationship

3. Definitions: Key terms used throughout the agreement

4. Appointment and Territory: Scope of representation and geographical limitations

5. Representatives Duties: Core obligations and responsibilities of the representative including reporting, marketing, and customer service

6. Manufacturers Obligations: Support, information, and resources to be provided by the manufacturer

7. Commission Structure: Payment terms, calculation methods, and timing of commission payments

8. Term and Termination: Duration of agreement, renewal terms, and conditions for termination

9. Intellectual Property: Protection and usage of trademarks, patents, and other IP

10. Confidentiality: Protection of confidential information and trade secrets

11. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law

Optional Sections

1. Non-Compete: Restrictions on representing competing products during and after the agreement term

2. Minimum Performance Requirements: Sales targets, performance metrics, and consequences of not meeting them

3. Training Provisions: Requirements for product knowledge, training programs, and certification

4. Insurance Requirements: Specific insurance coverage requirements for the representative

5. Data Protection: Compliance with UK GDPR and data protection requirements

Suggested Schedules

1. Schedule 1 - Territory Definition: Detailed geographical boundaries of representation rights

2. Schedule 2 - Product Schedule: Comprehensive list of products covered by the agreement

3. Schedule 3 - Commission Schedule: Detailed commission rates, calculations, and payment examples

4. Schedule 4 - Performance Metrics: Specific KPIs, measurement criteria, and reporting requirements

5. Schedule 5 - Marketing Guidelines: Brand usage rules, marketing requirements, and approval processes

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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alex.den.21@genieai.co
Clauses
Appointment and Authority
Territory Rights
Term and Duration
Commission Structure
Payment Terms
Duties and Obligations
Performance Requirements
Reporting Requirements
Confidentiality
Intellectual Property
Non-Competition
Non-Solicitation
Marketing and Promotion
Training
Product Support
Warranties and Representations
Indemnification
Termination
Post-Termination Obligations
Force Majeure
Assignment
Data Protection
Compliance with Laws
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Variation
Third Party Rights
Industries

Commercial Agents (Council Directive) Regulations 1993: Core legislation governing relationships between principals and commercial agents, including compensation/indemnity upon termination and defining duties and rights of both parties

Contracts (Rights of Third Parties) Act 1999: Legislation governing how third parties may enforce terms of a contract to which they are not a direct party

Misrepresentation Act 1967: Governs remedies for misrepresentation in contract formation and execution

Competition Act 1998: Regulates anti-competitive behavior and ensures fair market practices in business relationships

UK GDPR and Data Protection Act 2018: Legislation governing the processing and handling of personal data in business relationships

Trade Marks Act 1994: Protects intellectual property rights related to trademarks and brand representation

Copyright, Designs and Patents Act 1988: Governs intellectual property rights protection for creative works, designs, and innovations

Consumer Rights Act 2015: Protects consumer interests and may be relevant if the representative deals with end consumers

Bribery Act 2010: Anti-corruption legislation governing business conduct and preventing bribery in commercial relationships

Export Control Act 2002: Regulates the export of goods and may be relevant for international trade aspects of the representation

Employment Rights Act 1996: Relevant for determining employment status and ensuring proper classification of the representative relationship

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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