Document background
The Marketing Services Agreement is essential for businesses engaging external marketing service providers in Denmark. It is used when a company wishes to formally engage marketing services, whether for specific campaigns or ongoing marketing support. The agreement ensures compliance with Danish marketing laws, data protection regulations, and consumer protection requirements while clearly defining the scope of services, deliverables, and responsibilities of both parties. This document is particularly important in the Danish context as it incorporates specific requirements of Danish marketing legislation (Markedsføringsloven) and EU regulations like GDPR. The agreement typically includes detailed service specifications, approval processes, intellectual property provisions, and payment terms, making it suitable for both comprehensive marketing arrangements and specific campaign management.
