Marketing Services Agreement Template for Germany

1. Performance Metrics and KPIs: Specific metrics for measuring marketing campaign success, used when performance-based compensation is included

2. Compliance with Marketing Laws: Detailed provisions regarding compliance with German marketing and advertising regulations, necessary for specific marketing activities

3. Social Media Management: Specific terms for social media marketing services, if included in scope

4. Content Creation and Approval Process: Detailed process for content creation and approval, important for content marketing services

5. Third-Party Vendor Management: Terms for managing external vendors or subcontractors, if allowed

6. Crisis Management: Procedures for handling marketing-related crises or negative publicity

7. Non-Compete and Non-Solicitation: Restrictions on competitive activities, if required

8. Insurance Requirements: Specific insurance coverage requirements for high-value or high-risk marketing activities

1. Schedule 1 - Service Description: Detailed specification of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, pricing structure, and payment terms

3. Schedule 3 - Service Levels: Performance standards and service level agreements

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule 6 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

7. Schedule 7 - Campaign Calendar: Timeline of planned marketing activities and campaigns

8. Appendix A - Template Reports: Standard formats for marketing performance reports and analytics