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Use Of Name And Likeness Agreement
"I need a Use of Name and Likeness Agreement for a German professional athlete who will be featured in our company's social media campaigns and digital marketing materials throughout 2025, with the right to use their image across all EU countries."
1. Parties: Identification of the rights holder (person whose name and likeness is being licensed) and the licensee, including full legal names and addresses
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Key terms including 'Name', 'Likeness', 'Territory', 'Term', 'Licensed Materials', and 'Permitted Uses'
4. Grant of Rights: Specific rights being granted regarding the use of name and likeness, including scope and limitations in accordance with KUG requirements
5. Term and Territory: Duration of the agreement and geographical scope of permitted usage
6. Permitted Uses: Detailed description of how the name and likeness may be used, including specific media types and contexts
7. Approval Rights: Process for submitting and obtaining approval for specific uses of name and likeness
8. Compensation: Payment terms, including any royalties or flat fees
9. Data Protection and Privacy: GDPR compliance measures and data handling requirements
10. Representations and Warranties: Statements regarding ownership of rights and authority to enter agreement
11. Termination: Conditions and process for ending the agreement
12. Governing Law and Jurisdiction: Specification of German law application and jurisdiction
1. Moral Rights: Additional protection of moral rights under German law, used when the likeness will be significantly altered or modified
2. Social Media Rights: Specific provisions for social media usage, needed when digital platforms are a key usage channel
3. Exclusivity: Terms regarding exclusive use rights, included when exclusive rights are being granted
4. Usage in Merchandise: Specific terms for merchandising rights, needed when commercial products are involved
5. Third Party Rights: Provisions for sublicensing or transfer of rights, used when third-party usage is anticipated
6. Crisis Management: Procedures for handling negative publicity or controversial situations, important for high-profile individuals
7. Post-Termination Rights: Detailed provisions for usage rights after agreement termination, important for long-term campaigns
1. Schedule 1: Licensed Materials: Specific photographs, images, or recordings covered by the agreement
2. Schedule 2: Approved Uses: Detailed list of pre-approved usage scenarios and contexts
3. Schedule 3: Compensation Schedule: Detailed breakdown of payment terms, royalty rates, and payment schedules
4. Schedule 4: Approval Guidelines: Specific criteria and processes for approval of new uses
5. Appendix A: Style Guide: Guidelines for how the name and likeness should be presented
6. Appendix B: Data Processing Agreement: GDPR-compliant data processing terms and conditions
Authors
Name
Likeness
Image Rights
Licensed Materials
Permitted Uses
Territory
Term
Effective Date
Approval Process
Commercial Purposes
Media
Licensed Products
Promotional Materials
Social Media Content
Digital Platforms
Intellectual Property Rights
Personal Data
Processing
Data Controller
Data Processor
Consent
Moral Rights
Confidential Information
Net Revenue
Gross Revenue
Royalties
Usage Fee
Force Majeure
Marketing Materials
Advertising Materials
Publication
Public Display
Commercial Exploitation
Rights Period
Exclusivity Period
Licensed Channels
Approved Format
Quality Standards
Brand Guidelines
Third Party
Affiliate
Licensed Territory
Restricted Territory
Competitor
Business Day
Material Breach
Grant of Rights
License Scope
Usage Rights
Exclusivity
Territory
Term and Duration
Compensation
Payment Terms
Approval Rights
Quality Control
Data Protection
Privacy Rights
Moral Rights
Confidentiality
Representations and Warranties
Indemnification
Limitation of Liability
Termination
Force Majeure
Assignment
Publicity
Notices
Intellectual Property
Amendments
Governing Law
Dispute Resolution
Entire Agreement
Severability
Third Party Rights
Data Processing
Consent and Revocation
Rights Protection
Entertainment
Sports
Media and Broadcasting
Advertising and Marketing
Fashion and Modeling
Gaming and Interactive Entertainment
Social Media and Digital Content
Public Relations
Publishing
Retail and Consumer Goods
Legal
Marketing
Public Relations
Brand Management
Digital Content
Sponsorship
Licensing
Compliance
Talent Management
Commercial
Legal Counsel
Brand Manager
Marketing Director
Talent Manager
Rights Management Specialist
Commercial Director
PR Manager
Digital Content Manager
Sponsorship Manager
Licensing Manager
Compliance Officer
Entertainment Lawyer
Sports Agent
Media Rights Manager
Celebrity Relations Manager
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