Use Of Likeness Agreement Generator for Germany

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Key Requirements PROMPT example:

Use Of Likeness Agreement

"I need a Use of Likeness Agreement for our upcoming national advertising campaign in Germany, where we'll be using a professional model's image across digital platforms, print media, and store displays from January 2025 to December 2025, with rights for potential campaign extension."

Document background
The Use of Likeness Agreement is essential in situations where an organization or individual seeks to legally use another person's image, voice, or likeness for commercial, promotional, or other specified purposes. This document is particularly crucial in the German legal context, where personality rights are strongly protected under both constitutional and civil law. The agreement must comply with strict German data protection requirements, including GDPR, and address specific aspects of German personality rights law (Persönlichkeitsrecht). It typically includes detailed provisions about usage scope, territorial restrictions, duration, compensation, and approval processes. This type of agreement is commonly used in advertising, media, entertainment, and digital marketing contexts, where clear permission for likeness use is legally required.
Suggested Sections

1. Parties: Identification of the rights holder (subject) and the party receiving rights to use the likeness

2. Background: Context of the agreement and general purpose for the use of likeness

3. Definitions: Key terms including 'Likeness', 'Materials', 'Territory', 'Term', and 'Permitted Uses'

4. Grant of Rights: Specific permissions granted for use of likeness, including scope and limitations

5. Term and Territory: Duration of the agreement and geographical scope of permitted use

6. Compensation: Payment terms and any royalty arrangements for the use of likeness

7. Usage Restrictions: Specific limitations on how the likeness may be used, including prohibited uses

8. Data Protection and Privacy: GDPR compliance provisions and data handling procedures

9. Representations and Warranties: Statements of fact and guarantees from both parties

10. Termination: Conditions and process for ending the agreement

11. Governing Law: Specification of German law as governing law and jurisdiction

Optional Sections

1. Digital Manipulation: Specific provisions regarding digital alteration or enhancement of likeness - include when digital modification might be needed

2. Merchandising Rights: Additional rights for use on merchandise or products - include for commercial exploitation

3. Moral Rights: Specific provisions regarding the protection of moral rights - important for artistic or creative works

4. Approval Rights: Process for obtaining approval before using specific images - include when subject wants control over usage

5. Social Media Usage: Specific terms for social media platforms - include for digital marketing campaigns

6. Exclusivity: Terms making the agreement exclusive - include when required by commercial arrangement

7. Third Party Rights: Provisions for sublicensing or transfer of rights - include when third party usage is anticipated

Suggested Schedules

1. Schedule 1 - Approved Materials: List and copies of specific photographs, recordings, or other materials covered by the agreement

2. Schedule 2 - Permitted Uses: Detailed list of specific approved uses and contexts for the likeness

3. Schedule 3 - Compensation Schedule: Detailed breakdown of payment terms, royalties, and payment schedule if complex

4. Schedule 4 - Approval Process: Detailed procedures for obtaining approval for specific uses if required

5. Appendix A - Data Processing Agreement: GDPR-compliant data processing terms and procedures

6. Appendix B - Technical Specifications: Technical requirements for how the likeness may be reproduced or displayed

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Advertising and Marketing

Entertainment

Media and Broadcasting

Fashion and Modeling

Public Relations

Digital Media

E-commerce

Sports

Education

Corporate Communications

Gaming and Interactive Entertainment

Retail

Relevant Teams

Legal

Marketing

Creative

Compliance

Digital

Production

Public Relations

Social Media

Brand Management

Content Creation

Data Protection

Talent Management

Relevant Roles

Legal Counsel

Marketing Manager

Creative Director

Brand Manager

Content Manager

Talent Manager

Compliance Officer

Data Protection Officer

Production Manager

Digital Marketing Manager

Public Relations Manager

Social Media Manager

Art Director

Commercial Director

Model Booker

Casting Director

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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