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Use Of Likeness Agreement
"I need a Use of Likeness Agreement for our upcoming national advertising campaign in Germany, where we'll be using a professional model's image across digital platforms, print media, and store displays from January 2025 to December 2025, with rights for potential campaign extension."
1. Parties: Identification of the rights holder (subject) and the party receiving rights to use the likeness
2. Background: Context of the agreement and general purpose for the use of likeness
3. Definitions: Key terms including 'Likeness', 'Materials', 'Territory', 'Term', and 'Permitted Uses'
4. Grant of Rights: Specific permissions granted for use of likeness, including scope and limitations
5. Term and Territory: Duration of the agreement and geographical scope of permitted use
6. Compensation: Payment terms and any royalty arrangements for the use of likeness
7. Usage Restrictions: Specific limitations on how the likeness may be used, including prohibited uses
8. Data Protection and Privacy: GDPR compliance provisions and data handling procedures
9. Representations and Warranties: Statements of fact and guarantees from both parties
10. Termination: Conditions and process for ending the agreement
11. Governing Law: Specification of German law as governing law and jurisdiction
1. Digital Manipulation: Specific provisions regarding digital alteration or enhancement of likeness - include when digital modification might be needed
2. Merchandising Rights: Additional rights for use on merchandise or products - include for commercial exploitation
3. Moral Rights: Specific provisions regarding the protection of moral rights - important for artistic or creative works
4. Approval Rights: Process for obtaining approval before using specific images - include when subject wants control over usage
5. Social Media Usage: Specific terms for social media platforms - include for digital marketing campaigns
6. Exclusivity: Terms making the agreement exclusive - include when required by commercial arrangement
7. Third Party Rights: Provisions for sublicensing or transfer of rights - include when third party usage is anticipated
1. Schedule 1 - Approved Materials: List and copies of specific photographs, recordings, or other materials covered by the agreement
2. Schedule 2 - Permitted Uses: Detailed list of specific approved uses and contexts for the likeness
3. Schedule 3 - Compensation Schedule: Detailed breakdown of payment terms, royalties, and payment schedule if complex
4. Schedule 4 - Approval Process: Detailed procedures for obtaining approval for specific uses if required
5. Appendix A - Data Processing Agreement: GDPR-compliant data processing terms and procedures
6. Appendix B - Technical Specifications: Technical requirements for how the likeness may be reproduced or displayed
Authors
Likeness
Materials
Subject
Rights Holder
Licensee
Term
Territory
Permitted Uses
Approved Materials
Commercial Purpose
Digital Media
Editorial Use
Intellectual Property Rights
Personal Data
Processing
Publication
Promotional Materials
Royalties
Social Media
Third Party
Usage Period
Works
Modifications
Merchandising
Advertising
Marketing Materials
Media Platforms
Distribution Channels
Consent
Consideration
Confidential Information
Force Majeure
Licensed Rights
Moral Rights
Net Revenue
Personal Attributes
Publicity Rights
Quality Standards
Restricted Uses
Recitals
Definitions
Grant of Rights
Scope of Use
Term and Territory
Compensation
Payment Terms
Usage Restrictions
Approval Rights
Data Protection
Privacy
Consent
Moral Rights
Representations and Warranties
Intellectual Property
Quality Control
Digital Rights
Modification Rights
Distribution Rights
Merchandising Rights
Publicity Rights
Social Media Usage
Exclusivity
Assignment
Sub-licensing
Confidentiality
Indemnification
Limitation of Liability
Termination
Force Majeure
Notices
Entire Agreement
Severability
Governing Law
Jurisdiction
Dispute Resolution
Advertising and Marketing
Entertainment
Media and Broadcasting
Fashion and Modeling
Public Relations
Digital Media
E-commerce
Sports
Education
Corporate Communications
Gaming and Interactive Entertainment
Retail
Legal
Marketing
Creative
Compliance
Digital
Production
Public Relations
Social Media
Brand Management
Content Creation
Data Protection
Talent Management
Legal Counsel
Marketing Manager
Creative Director
Brand Manager
Content Manager
Talent Manager
Compliance Officer
Data Protection Officer
Production Manager
Digital Marketing Manager
Public Relations Manager
Social Media Manager
Art Director
Commercial Director
Model Booker
Casting Director
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