Sales Partner Agreement Template for Germany

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Sales Partner Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Sales Partner Agreement

"I need a Sales Partner Agreement under German law for appointing an exclusive sales agent to represent our manufacturing company in Austria and Switzerland, with a planned start date of March 1, 2025, including comprehensive commission structures and post-termination obligations."

Document background
The Sales Partner Agreement is essential for businesses seeking to expand their sales reach in German and international markets through independent sales representatives or agents. This document is particularly crucial under German law, which provides specific protections for commercial agents under the Commercial Code (HGB). The agreement typically covers key aspects such as territory definition, commission structures, performance expectations, and termination provisions, while ensuring compliance with mandatory German legal requirements, including the significant matter of post-contractual compensation claims (Ausgleichsanspruch). It's commonly used when a company wants to establish a formal sales relationship without creating an employment relationship, allowing for flexible market expansion while maintaining clear boundaries and expectations between parties.
Suggested Sections

1. Parties: Identification and details of the principal company and the sales partner

2. Background: Context of the agreement and brief description of both parties' businesses

3. Definitions: Key terms used throughout the agreement

4. Appointment and Territory: Scope of appointment, territorial limitations, and exclusivity status

5. Rights and Obligations of Sales Partner: Detailed responsibilities, performance standards, and conduct requirements

6. Rights and Obligations of Principal: Principal's commitments, support provisions, and information requirements

7. Commission Structure: Commission rates, calculation methods, and payment terms

8. Reporting and Account Management: Reporting requirements, frequency, and account management procedures

9. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP

10. Confidentiality: Protection of business secrets and confidential information

11. Term and Termination: Duration, renewal terms, and termination provisions including mandatory notice periods

12. Post-Termination: Post-termination obligations and compensation claims

13. Data Protection: GDPR compliance and data handling requirements

14. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Non-Competition: Restrictions on competing activities during and after the agreement - include when exclusivity is required

2. Minimum Performance Requirements: Specific sales targets or KPIs - include when performance benchmarks are needed

3. Training and Support: Details of training programs and ongoing support - include for complex products or services

4. Marketing and Promotion: Marketing obligations and cost sharing - include when partner has significant marketing responsibilities

5. Stock Handling: Inventory management requirements - include if partner handles physical products

6. Insurance: Required insurance coverage - include when partner handles valuable products or significant risks

7. Sub-agents: Rules for appointing sub-agents - include when sub-agents may be needed

8. Compliance Requirements: Specific regulatory compliance obligations - include for regulated industries

Suggested Schedules

1. Schedule 1 - Territory Definition: Detailed description of geographical territory or customer segments

2. Schedule 2 - Commission Rates: Detailed commission structure, including any variations by product or customer type

3. Schedule 3 - Product List: List of products or services covered by the agreement

4. Schedule 4 - Reporting Templates: Standard forms for regular reporting requirements

5. Schedule 5 - Service Level Agreement: Detailed performance metrics and service standards

6. Appendix A - Brand Guidelines: Guidelines for use of principal's branding and marketing materials

7. Appendix B - Data Processing Agreement: Detailed GDPR-compliant data processing terms

8. Appendix C - Operating Procedures: Day-to-day operational procedures and requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Manufacturing

Technology and Software

Industrial Equipment

Consumer Goods

Professional Services

Healthcare and Medical Devices

Automotive

Chemical and Materials

Electronics

Telecommunications

Financial Services

Industrial Automation

Renewable Energy

Construction Materials

Food and Beverage

Relevant Teams

Legal

Sales

Business Development

Commercial Operations

Partner Relations

Compliance

Finance

Contract Administration

International Business

Channel Management

Relevant Roles

Sales Director

Commercial Director

Business Development Manager

Legal Counsel

Chief Commercial Officer

Managing Director

Sales Operations Manager

Channel Manager

Partner Relations Manager

Chief Executive Officer

Contracts Manager

Regional Sales Manager

General Counsel

Head of Distribution

Chief Sales Officer

Industries
German Commercial Code (Handelsgesetzbuch - HGB) §§ 84-92c: Primary legislation governing commercial agency relationships, including rights and obligations of commercial agents, commission calculations, and termination provisions
German Civil Code (Bürgerliches Gesetzbuch - BGB) §§ 241-853: General contract law provisions governing formation, performance, and termination of contracts, as well as general obligations between parties
Act Against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb - UWG): Regulates fair competition and prohibits unfair business practices, relevant for territory and customer allocation clauses
German Act Against Restraints of Competition (Gesetz gegen Wettbewerbsbeschränkungen - GWB): Antitrust law provisions affecting exclusivity arrangements and territorial restrictions
EU Vertical Block Exemption Regulation (Regulation 2022/720): European competition law regulation affecting vertical agreements, including sales partnerships and distribution agreements
General Data Protection Regulation (GDPR/DSGVO): Regulations regarding the processing of personal data, relevant for customer data handling and data sharing between partners
German Commercial Agents Decree (Handelsvertreterrecht): Specific regulations regarding compensation claims (indemnity) upon termination of the agreement
Trade Secret Protection Act (Geschäftsgeheimnisgesetz - GeschGehG): Governs the protection of confidential business information and trade secrets shared between partners
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Agreement To Sell With Possession

German law agreement combining property sale terms with immediate possession rights, used when buyer needs early occupation before ownership transfer.

find out more

Agreement To Sell Immovable Property

A German law-governed agreement for the sale and transfer of immovable property, requiring notarization and compliance with the German Civil Code.

find out more

Purchase Lease Option Property

A German law-governed agreement combining property lease terms with a future purchase option, structured according to BGB requirements.

find out more

Form For Sale Of Vehicle

A German law-compliant vehicle sale agreement template for documenting vehicle transfers and protecting parties' interests.

find out more

Dog Selling Contract

German law-compliant contract for the sale and transfer of ownership of a dog, incorporating relevant animal welfare and civil code requirements.

find out more

Vehicle Purchase Form

A standardized German law-compliant document for vehicle sales and purchases, facilitating legal transfer of vehicle ownership under BGB regulations.

find out more

Lease To Purchase Contract

A German law-governed agreement combining lease and purchase elements, allowing property rental with a future purchase option or obligation (Mietkaufvertrag).

find out more

Real Estate Listing Contract

A German-law governed agreement between property owner and real estate broker establishing terms for property listing and sale services.

find out more

Export Sale Contract

German law-governed contract for international sale and export of goods, incorporating German commercial law and EU export regulations.

find out more

International Sales Agreement

German law-governed agreement for international sale of goods, incorporating CISG and German commercial law provisions.

find out more

Sale And Contract Of Sale

A German law-governed sale agreement (Kaufvertrag) documenting the transfer of goods or property from seller to buyer, incorporating BGB requirements.

find out more

Houses For Sale Contract For Deed

A German law-governed contract for the sale of real estate through installment payments, with notarization requirements and land register compliance.

find out more

Contract Sales Representative

A German law-governed agreement establishing the relationship between a company and its sales representative, compliant with the German Commercial Code (HGB).

find out more

Contract Of Sale And Agreement To Sell

German law-governed agreement detailing terms and conditions for present and future sale transactions between parties.

find out more

Sale Agreement With Possession

A German law-governed agreement for asset sales that specifically addresses possession transfer timing and conditions, distinct from ownership transfer under German legal requirements.

find out more

Car Dealer Purchase Agreement Form

A German law-compliant agreement between a car dealer and buyer for the sale of a vehicle, incorporating all essential sale elements and statutory requirements.

find out more

Sales Manager Contract

German law-compliant employment contract template for Sales Manager positions, including sales-specific provisions and commission structures.

find out more

Horse Sale Contract With Payments

German law-governed contract for horse sale with installment payments, including ownership transfer conditions and buyer/seller protections.

find out more

Exclusive Rights To Sell Agreement

A German law-governed agreement granting exclusive rights to sell products/services within a specified territory, establishing terms and conditions for exclusive distribution.

find out more

Contract For Sale Of Shares In A Private Company

A notarized German law agreement for the sale and purchase of shares in a private company, detailing terms, conditions, and warranties of the share transfer.

find out more

Deed Of Sale Of A Portion Of Land

A notarized German legal document for transferring ownership of a divided portion of land, complying with German property law requirements and land registry regulations.

find out more

Deed Of Sale Form For Motorcycle

A German law-compliant document formalizing the sale and ownership transfer of a motorcycle, including all necessary legal and regulatory requirements.

find out more

Contract To Sell Form

A German law-governed agreement (Kaufvertrag) that formalizes the sale of goods or property between parties, establishing terms and conditions in compliance with the German Civil Code.

find out more

Private Car Sale Deposit Contract

A German law-governed contract establishing terms and conditions for a vehicle sale deposit between private parties.

find out more

International Sales Representative Agreement

German law-governed agreement establishing terms for international sales representation, including territory rights, commissions, and obligations under the HGB.

find out more

International Sales Commission Agreement

A German law-governed agreement establishing terms between a principal and sales agent, including commission structures and mandatory agent protections under German Commercial Code.

find out more

Domain Name Sale Agreement

A German law-governed agreement for the sale and transfer of domain name ownership, including terms, conditions, and transfer procedures.

find out more

International Sales Contract

German law-governed International Sales Contract for cross-border commercial transactions, incorporating key German legal requirements and international trade provisions.

find out more

Shares Sale And Purchase Agreement

A German law-governed agreement for the sale and purchase of company shares, detailing transfer terms, warranties, and completion requirements under German corporate law.

find out more

Sales Partner Agreement

German law-governed agreement establishing terms for sales partnership, including territory rights, commissions, and obligations under HGB requirements.

find out more

Car Sale Contract

A German law-compliant contract for the sale and purchase of a motor vehicle, incorporating essential sale terms and German regulatory requirements.

find out more

Offer To Purchase Form Private Sale

A German law-compliant formal offer document outlining terms and conditions for purchasing property or assets in a private sale transaction.

find out more

Conditional Sale Agreement

A German law agreement for the sale of goods where ownership is retained by the seller until full payment is received, governed by the German Civil Code (BGB).

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.