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Influencer Barter Agreement
"I need an Influencer Barter Agreement for my sustainable fashion brand, where we'll provide eco-friendly clothing collections (valued at $2,000) quarterly in exchange for monthly Instagram and TikTok content throughout 2025, with specific requirements for sustainability messaging and authentic product reviews."
1. Parties: Identifies the brand/company and the influencer, including their legal names, ABNs, and contact details
2. Background: Explains the context of the agreement, including the brand's products/services and the influencer's social media presence
3. Definitions: Defines key terms used throughout the agreement, including 'Content', 'Platforms', 'Campaign', and 'Deliverables'
4. Scope of Services: Details the content creation and posting obligations of the influencer
5. Brand Obligations: Specifies the products/services to be provided by the brand as consideration
6. Content Requirements: Outlines the required content standards, including advertising disclosure requirements
7. Approval Process: Details the process for content review and approval before posting
8. Intellectual Property: Addresses ownership and licensing of content created under the agreement
9. Representations and Warranties: Contains promises by both parties regarding their capacity, authority, and compliance
10. Term and Termination: Specifies the duration of the agreement and circumstances for termination
11. Confidentiality: Protects confidential information shared during the collaboration
12. General Provisions: Contains standard legal clauses including governing law, notices, and entire agreement
1. Exclusivity: Restricts the influencer from promoting competing brands - used when exclusive promotion is required
2. Performance Metrics: Establishes specific engagement or reach targets - used when specific metrics need to be achieved
3. Compliance with Specific Industries: Additional requirements for regulated industries (e.g., alcohol, financial services) - used when promoting regulated products
4. Crisis Management: Procedures for handling negative publicity or controversies - used for high-profile campaigns or sensitive products
5. Content Archive Requirements: Specifies how long content must remain posted - used when specific posting durations are required
6. Additional Platform Requirements: Platform-specific requirements beyond standard posting - used for multi-platform campaigns
7. Morality Clause: Allows termination for behavior damaging to brand reputation - used for longer-term or high-value partnerships
1. Schedule 1 - Campaign Brief: Detailed specifications of the campaign, including content themes, key messages, and posting schedule
2. Schedule 2 - Product/Service Details: Specifications of the products or services being provided as consideration, including retail value
3. Schedule 3 - Content Guidelines: Detailed brand guidelines, including acceptable hashtags, mentions, and visual requirements
4. Schedule 4 - Compliance Requirements: Specific advertising disclosure requirements and compliance guidelines
5. Schedule 5 - Platform-Specific Requirements: Technical requirements and specifications for each social media platform
6. Appendix A - Sample Disclosures: Examples of acceptable advertising disclosures and declarations
7. Appendix B - Approval Process Flowchart: Visual representation of the content approval process and timelines
Authors
Advertising Disclosure
Brand
Brand Guidelines
Brand Materials
Campaign
Campaign Brief
Campaign Period
Commencement Date
Confidential Information
Content
Deliverables
Effective Date
Engagement
Exclusivity Period
Force Majeure Event
Influencer
Intellectual Property Rights
Key Performance Indicators
Material Terms
Moral Rights
Personal Information
Platforms
Posts
Products
Professional Standards
Prohibited Content
Related Entities
Representatives
Services
Social Media Accounts
Sponsorship Disclosure
Term
Territory
User Generated Content
Appointment
Term
Services
Deliverables
Barter Arrangement
Content Requirements
Approval Process
Compliance
Advertising Disclosure
Platform Rules
Intellectual Property
Moral Rights
License Grant
Brand Guidelines
Confidentiality
Privacy
Representations and Warranties
Obligations
Performance Standards
Exclusivity
Non-Competition
Termination
Force Majeure
Liability and Indemnity
Insurance
Dispute Resolution
Notices
Assignment
Relationship of Parties
Variation
Severability
Entire Agreement
Governing Law
Counterparts
Retail
Fashion and Apparel
Beauty and Cosmetics
Food and Beverage
Technology
Health and Wellness
Fitness
Travel and Tourism
Consumer Goods
Entertainment
Gaming
Lifestyle
Home and Decor
Sports Equipment
Educational Services
Professional Services
Legal
Marketing
Digital
Social Media
Brand Management
Public Relations
Compliance
Creative
Business Development
Partnerships
Product Marketing
Marketing Manager
Digital Marketing Specialist
Social Media Manager
Brand Manager
Content Manager
Influencer Marketing Coordinator
Legal Counsel
Compliance Officer
Business Development Manager
PR Manager
Community Manager
Partnership Manager
Product Marketing Manager
Creative Director
Campaign Manager
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