Influencer Management Contract Generator for Australia

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Key Requirements PROMPT example:

Influencer Management Contract

"I need an Influencer Management Contract for representing a gaming influencer with 2M+ followers who operates across multiple platforms and requires exclusive representation, with specific provisions for revenue sharing from merchandise sales and sponsored streaming events."

Document background
The Influencer Management Contract serves as a foundational document for establishing and managing professional relationships between social media influencers and their management representatives in Australia. This document becomes necessary when an influencer seeks professional representation to handle their business affairs, including brand partnerships, content monetization, and career development. It addresses crucial elements such as commission structures, service scope, exclusivity terms, and compliance with Australian regulations including the Australian Consumer Law and AANA Code of Ethics. The agreement is particularly important in today's digital economy where influencer marketing has become a significant business activity requiring professional management and clear contractual frameworks. It provides protection for both parties while ensuring compliance with relevant Australian laws and industry standards.
Suggested Sections

1. Parties: Identifies the management company and the influencer, including full legal names, addresses, and business details

2. Background: Sets out the context of the agreement, including the influencer's business and the management company's services

3. Definitions: Defines key terms used throughout the agreement, including 'Content', 'Platform', 'Brand Deals', 'Commission', etc.

4. Term and Termination: Specifies the duration of the agreement, renewal terms, and circumstances for termination

5. Management Services: Details the specific services the management company will provide, including deal negotiation, brand relationship management, and career development

6. Influencer Obligations: Outlines the influencer's responsibilities, including content creation, brand collaboration, and professional conduct

7. Exclusivity: Defines whether the relationship is exclusive and any territorial restrictions

8. Compensation: Details the commission structure, payment terms, and expense arrangements

9. Intellectual Property: Addresses ownership and licensing of content, including pre-existing IP and newly created content

10. Compliance and Disclosure: Sets out requirements for advertising disclosure, platform guidelines, and regulatory compliance

11. Confidentiality: Establishes confidentiality obligations for both parties

12. General Provisions: Includes standard legal provisions such as governing law, dispute resolution, and entire agreement

Optional Sections

1. Image Rights: Additional section for influencers who require specific protection of their personal brand and image

2. International Operations: Required when the influencer operates across multiple jurisdictions

3. Team and Support Staff: Needed when the influencer requires management of additional team members

4. Crisis Management: Important for high-profile influencers requiring specific protocols for reputation management

5. Merchandising Rights: Required when the influencer plans to develop personal merchandise or products

6. Content Production Services: Needed when the management company provides additional content production support

7. Revenue Diversification: Optional section for managing speaking engagements, book deals, or other revenue streams

Suggested Schedules

1. Schedule 1 - Commission Structure: Detailed breakdown of commission rates for different types of revenue streams

2. Schedule 2 - Approved Platforms: List of social media platforms and channels covered by the agreement

3. Schedule 3 - Existing Brand Relationships: List of pre-existing brand relationships and their status

4. Schedule 4 - Performance Metrics: Specific KPIs and performance expectations

5. Schedule 5 - Excluded Activities: List of activities or industries the influencer won't engage with

6. Appendix A - Content Guidelines: Detailed guidelines for content creation and brand integration

7. Appendix B - Reporting Templates: Standard templates for regular reporting and performance tracking

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Media and Entertainment

Digital Marketing

Advertising

Social Media

Public Relations

Fashion and Beauty

Technology

Gaming

Sports

Lifestyle

E-commerce

Consumer Goods

Relevant Teams

Legal

Marketing

Social Media

Digital Content

Brand Partnerships

Talent Management

Business Development

Commercial

Compliance

Creator Relations

Relevant Roles

Talent Manager

Digital Content Manager

Brand Partnership Manager

Social Media Manager

Legal Counsel

Contracts Manager

Business Development Manager

Influencer Relations Manager

Marketing Director

Commercial Manager

Digital Rights Manager

Content Creator

Professional Influencer

Talent Agent

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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