Brand Ambassador Contract (Influencer)
Publisher one
Genie AIJurisdiction
England and WalesCost
Free to useRelevant sectors
Type of legal document
🔖 Influencer agreementBusiness activity
Post promotional materialAn influencer agreement is a legally binding contract between an influencer and a brand that sets out the terms of their working relationship. The agreement will typically cover topics such as the influencer's duties, compensation, and ownership of content.
In this contract, the template covers various important provisions such as the scope of the brand ambassador's role and responsibilities, including content creation, promotion, and representing the brand in a positive light. It also addresses the duration and termination clauses, specifying the length of the partnership as well as the circumstances under which the agreement may be terminated by either party.
The compensation and payment terms are clearly defined in the contract, including any commission, royalties, or other forms of remuneration the influencer may receive for their services. It may also outline the fee structure, capping, or performance-based incentives based on agreed-upon metrics.
The intellectual property rights section of the contract ensures that the ownership of created content, including text, images, videos, or other media, remains with the brand or its authorized entities. This section may also address the influencer's responsibility to disclose partnerships and sponsored content, ensuring compliance with relevant advertising regulations and guidelines.
Confidentiality and non-disclosure clauses protect proprietary information and trade secrets shared by the brand with the influencer. It ensures that the influencer maintains the confidentiality of such information during and after the term of the contract.
The contract may also touch upon legal compliance matters, such as the influencer's compliance with advertising standards, data protection regulations, and any other laws applicable to their conduct as a brand ambassador.
Overall, the Brand Ambassador Contract (Influencer) under UK law is a comprehensive legal template designed to provide a clear framework for both the brand and the influencer, ensuring a mutually beneficial and legally compliant working relationship while protecting the interests of all parties involved.
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