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The Trademark Sublicence Agreement is essential in situations where a primary licensee wishes to extend trademark usage rights to third parties while maintaining control over the trademark's reputation and value. This document is commonly used in franchising, retail expansion, and brand licensing scenarios where multiple layers of trademark rights are needed. The agreement must comply with US federal trademark law (primarily the Lanham Act) and state contract laws, ensuring proper quality control measures are in place to maintain trademark validity. It typically includes detailed provisions about permitted uses, territories, royalty structures, and approval processes. The document is crucial for businesses looking to expand their brand reach while maintaining control over their intellectual property and ensuring compliance with the original master license agreement.
