Picking A Telephone and Mobile Number for Your Business

We have become more interconnected in the digital age, yet the importance of direct, personalised communication with customers is more critical than ever. This article will guide you through the process of selecting the right type of business phone number. Note that the route you choose can influence your national and international visibility, customer satisfaction, and ultimately, your bottom line.

The Importance of Communication in Business

Contrary to popular belief, having a dedicated business phone number isn’t a dying concept. Regardless of the gap widening between brick-and-mortar stores and online ventures, a phone line is an integral customer communication tool. It fosters personal interaction with real-life employees that modern consumers keep craving. In this era of immediate customer needs, a memorable and cost-effective business phone number is essential in guaranteeing a positive experience for your clientele.

Whether you’re seeking a local imprint or a nationwide presence, the right business phone number can make a significant difference. Any business, from a bustling high street store to an intricate online dropshipping network, can use this direct line of communication to structure a notable customer rapport and promote a unified image.

For instance, according to Salesforce, 88% of consumers reckon a company’s customer experience is as pivotal as its offerings. This is where a business telephone number becomes relevant. It allows 24/7 interactions with customers, bolstering business credibility and reputation. Workers can use this dedicated line to contact leads professionally and securely. This eventually aids in controlling customer’s contact time, thus preserving work-life balance.

Moreover, secure business mobile numbers help employees stay connected when away from the office. The mobile aspect of your business number offers its set of advantages. It allows your workforce to execute business operations without divulging personal contact details, promising a seamless working experience.

Now, let’s delve into the technical part. How to get this business phone number? The process can take different routes. You can go through VoIP (Voice over Internet Protocol) provider, your business broadband package, or alternative communication means such as web conferencing tools and messaging applications.

With all these options in mind, it’s crucial to understand the different types of business phone numbers available, their pros, cons, and relevance to various business setups.

Key Categories of Business Phone Numbers

Several types of business phone numbers can play a distinct role in your business communication plan. We’ve broken it down to five main categories:

1. Freephone Business Numbers (0800 and 0808): This number category is free for customers to dial from both landlines and mobiles. They are a great option if you want to encourage customers to reach your business without any cost hurdles. However, your business shoulders all the call related costs.
2. Local Rate Numbers (0845): These numbers have a fixed local charge. Customers don’t have to pay any extra apart from their regular local charges. Still, the business must pay the difference.
3. Service Rate Numbers (0843 and 0844): The callers pay their set local charge, irrespective of their location. The business gets to share the customer call charge in this case.
4. National Rate Numbers (0870 and 0871): Callers pay a national, not a local, rate for this category. Depending on your business setup, this rate can be beneficial as part of the customer call charge is rebated to the company, thus generating revenue.
5. UK-Wide Numbers (03 and 0345): With these numbers, your customers still pay the local rate, irrespective of your company’s location. This is beneficial when your business aims for nationwide reach.

Three Special Categories of Business Phone Numbers

There are three special categories of business phone numbers that require a bit more detail:

1. Premium rate numbers (09): These numbers are generally used for technical support, chatlines, phone-ins, and competitions. Charges for these numbers are higher, and the revenue generated from calls is split between the telephone operator and your business. However, be wary of the potential customer alienation that might follow from the high charges.
2. Personal numbering (070): These numbers can be routed to any point around the world. You can set priorities for which phone lines calls should be forwarded to depending on the time of day and likely staff availability at different locations.
3. Vanity or customer phone numbers: These numbers consist of digit strings that spell out words on a phone keypad. For example, a florist might use 0800-FLOWERS. While these numbers might seem appealing due to their potential to increase memorability, they are not commonly used in the UK and might be costly to set up.

Given these options, it’s crucial to choose the right format to not only service the requirements and demands of your customers but also keep business costs in check.

What Combinations and Formats Can You Choose?

A national business phone number can provide you with a great opportunity to expand the reach of your business. However, many businesses choose a combination of local and service numbers. These numbers typically start with the dialling code of the city where the business is based. This ““local touch”” can sometimes be attractive to customers as it gives the perception of a community-rooted business.

Service numbers, on the other hand, can make your company look more significant and well-established. They give the impression that your business has a national presence, regardless of where you’re actually based.

The format you choose for your business phone number can communicate a lot about your business, such as size, focus areas, type of customer service, and much more.

The Role of the Communications Regulator

Choosing the right phone number is an important step in creating a positive communication experience for your customers. It’s vital to ensure that your phone numbers comply with regulations set by Ofcom, the UK communications regulator.

According to Ofcom, businesses wishing to operate a 084 or 087 number must ensure their service charge is clearly displayed wherever the numbers are advertised. This applies to all advertisements and items such as letters, emails, websites, and brochures. Also, if you’re thinking of changing your business number, Ofcom has a guide available to help you understand the process and your responsibilities.

In conclusion, there are many factors to consider when deciding which phone numbers to use for your business. Whether it’s maintaining a local presence, providing customer service nationally, or expanding internationally, the right phone number can make a significant difference. Bearing in mind this decision’s implications, Ofcom can provide guidance to ensure that your business phone numbers align with your communication strategy and comply with industry regulations.

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