Alex Denne
Growth @ Genie AI | Introduction to Contracts @ UCL Faculty of Laws | Serial Founder

Managing Cancellations

23 Mar 2023
19 min
Text Link

Note: Want to skip the guide and go straight to the free templates? No problem - scroll to the bottom.
Also note: This is not legal advice.

Introduction

Navigating cancellations can be a tricky business, with the legal ramification of termination varying from state to state and from country to country. Customer rights must be respected and businesses must ensure that they remain compliant with applicable laws; it’s a balancing act for all involved. For customers, cancellation provides an important safeguard, allowing them to terminate services or agreements when they deem the product or service unsatisfactory - but for companies it can mean lost revenue if customers cancel too frequently or without explicit cause. In order to protect their businesses and maintain customer loyalty and satisfaction, business owners and customer service representatives should create a customer-friendly cancellation process that includes clear terms, conditions and refund policies as well as an easily accessible way for customers to end the agreement.

The Genie AI team - experts in crafting high quality legal documents - are here to help with this convoluted issue, providing access to a vast open source legal template library filled with millions of data points on what constitutes market-standard cancellations. By utilizing Genie AI’s repository of knowledge and community library templates, anyone can draft up tailored agreements without shelling out money for lawyers’ fees - all while making sure that both your business AND your customer are protected according to the law. With our step-by-step guidance on creating compliant cancellation processes as well as immediate access our template library available at your fingertips today, Genie AI is here for you every step of the way!

Definitions (feel free to skip)

Cancellation Policy: A document outlining the conditions and procedures for cancelling a subscription or order.
Fees: Money charged for a service.
Refunds: Money given back to a customer after they have cancelled their subscription or order.
Incentives: Something offered to encourage a customer to continue using a service.
Feedback: Information provided by customers about their experience with a product or service.
Documentation: Records kept of a customer’s account.
Analyze: To carefully examine something in order to gain an understanding of it.
Implement: To put something into effect.
Retention: The act of keeping a customer.
Train: To teach something to someone.

Contents

  • Establish clear cancellation policies and communicate them to customers
  • Create a detailed policy document
  • Make sure customers are aware of the cancellation policy when they sign up
  • Listen to the customer’s reason for cancelling and be understanding
  • Explain the cancellation process and any fees that may apply
  • Offer alternatives to cancelling, such as discounts or other incentives
  • Ask the customer for feedback on their experience and how the process can be improved
  • Follow up with the customer after the cancellation to ensure they are satisfied
  • Document the cancellation and any associated fees or refunds
  • Record the cancellation in the customer’s account
  • Process any refunds or fees due
  • Use customer cancellation data to improve the business and customer experience
  • Analyze customer cancellation trends for insights
  • Implement changes based on the insights
  • Offer additional customer service to dissatisfied customers who are cancelling
  • Train staff members on how to properly handle customer cancellations

Get started

Establish clear cancellation policies and communicate them to customers

  • Develop a clear cancellation policy that outlines the process for customers to cancel their order, including any fees or penalties associated with cancellations.
  • Make sure the policy is easy to find, for example by including it on your website, in your terms and conditions, or on your order forms.
  • Ensure that customers are aware of the policy by including a clause in your terms and conditions when they make a purchase, as well as sending an email with the details of the policy when they order.
  • Communicate the policy to customers when they contact you to cancel an order.

How you’ll know when you can check this off your list and move on to the next step:

  • You have developed a clear cancellation policy and communicated it to customers through your website, terms and conditions, order forms, and emails.

Create a detailed policy document

  • Draft a cancellation policy document that outlines how customers can cancel their subscriptions, discounts, and promotions
  • Include relevant information such as refund timelines and customer service contact information
  • Have the policy reviewed and approved by relevant personnel
  • Publish the policy on your website and in emails sent to customers
  • Monitor customer feedback to make sure that customers understand the cancellation policy
  • Once the policy is finalized and published, you can check this off your list and move on to the next step.

Make sure customers are aware of the cancellation policy when they sign up

  • Clearly display the cancellation policy on the sign up page
  • Include a link to the policy in the confirmation email
  • Ensure all customers have a full understanding of the policy before signing up
  • When customers ask questions about the policy, take the time to explain it in detail
  • Make sure all customers are aware of the consequences of cancelling
  • When all customers have a full understanding of the policy, you can check this off your list and move on to the next step.

Listen to the customer’s reason for cancelling and be understanding

  • Listen actively and attentively to the customer’s reason for cancelling
  • Show empathy towards their frustrations and concerns
  • Avoid any defensiveness or argument
  • Let the customer know you understand their point of view
  • Ask clarifying questions to ensure you understand the customer’s reason for cancelling
  • Avoid offering solutions until the customer has finished expressing their concerns

When you can check this off your list:

  • Once the customer has finished expressing their reason for cancelling and you have asked clarifying questions to ensure understanding.

Explain the cancellation process and any fees that may apply

  • Clearly explain the cancellation process to the customer
  • Let the customer know what fees may apply for cancelling
  • Explain refund policies and any other relevant information
  • Make sure the customer understands the cancellation process
  • Check if the customer has any questions or needs clarifications
  • Obtain confirmation from the customer that they understand the cancellation process and any fees that may apply
  • Once the customer has confirmed their understanding of the process, you can check this off your list and move on to the next step.

Offer alternatives to cancelling, such as discounts or other incentives

  • Contact customer to discuss alternatives to cancelling, such as discounts or other incentives
  • Explain any terms and conditions that apply to the discounts or other incentives
  • Ask customer if they would like to accept any of the alternatives to cancelling
  • If customer accepts, clarify details of the agreement and confirm with customer
  • Once agreement is reached, document the agreement and store for future reference
  • Check off this step as complete and move on to the next step

Ask the customer for feedback on their experience and how the process can be improved

  • Reach out to the customer to ask for feedback on their experience and how the process can be improved
  • Ask specific questions about the process and customer experience (e.g. what was the most difficult part? What could have been done differently to make the process smoother?)
  • Listen to customer feedback and use it to make changes to the cancellation process
  • Record customer feedback and make sure it is shared with the relevant department to make changes
  • Make sure customer feedback is addressed and responded to in a timely manner
  • How you’ll know when you can check this off your list and move on to the next step: When the customer has responded to the feedback request and you have recorded their feedback.

Follow up with the customer after the cancellation to ensure they are satisfied

• Contact the customer via their preferred communication method (email, phone, etc.)
• Ask them if they have any further questions or concerns
• Thank them for their business
• Once the customer has answered all of their questions, thank them for their time
• Make sure to document any feedback they provide in case it could help improve the cancellation process in the future
• When the customer is satisfied, check off this step and move on to the next step.

Document the cancellation and any associated fees or refunds

  • Make note of any fees that are associated with the cancellation
  • Determine if any refunds are due and make note of this
  • Document the cancellation in your customer’s account
  • Send a confirmation of the cancellation to the customer
  • Check off this step when you have documented the cancellation and any associated fees or refunds in the customer’s account and sent a confirmation of the cancellation to the customer.

Record the cancellation in the customer’s account

  • Access the customer’s account and update the status to “cancelled”
  • Record the date and time of the cancellation in the customer’s account, along with any associated fees or refunds
  • Make sure the customer’s account is properly updated and all information is accurate
  • Once you have verified that the customer’s account has been updated properly, you can check this off your list and move on to the next step.

Process any refunds or fees due

  • Check the customer’s account to determine if any fees or refunds are due
  • Calculate the amount of fees or refunds due
  • Issue refunds to the customer if needed
  • Collect fees due from the customer if needed
  • Record the fees or refunds processed in the customer’s account
  • Verify that all fees and refunds have been accounted for

You can check this step off your list once you’ve verified that all fees and refunds have been accounted for.

Use customer cancellation data to improve the business and customer experience

  • Gather all customer cancellation data and store in an organized manner
  • Analyze customer cancellation data to understand customer cancellation trends and reasons
  • Review customer feedback to identify potential areas of improvement
  • Use the insights obtained from the cancellation data to improve customer experience and business operations
  • Document any changes made in response to customer cancellation data
  • Monitor customer cancellation data on an ongoing basis to ensure changes are effective

You will know when you can check this off your list and move on to the next step when you have completed the above tasks, and have documented and implemented changes in response to customer cancellation data.

Analyze customer cancellation trends for insights

  • Examine customer cancellation data to identify any patterns or trends
  • Analyze the data to gain insights into customer behaviors and preferences
  • Draw conclusions from the data and develop insights on how to improve customer experience
  • Use data visualization to better understand the data
  • Compare customer cancellation data to other customer data
  • When satisfied with the results, document the insights to move onto the next step.

Implement changes based on the insights

  • Create a plan for implementing changes based on the insights gathered from analyzing customer cancellation trends.
  • Draft policies, procedures, and customer service training to ensure consistent implementation of the changes.
  • Set up a system for tracking the progress of the changes.
  • Monitor customer feedback to measure the success of the changes.
  • When the changes have been implemented and customer feedback has been monitored to measure success, you can check this step off your list and move on to the next step.

Offer additional customer service to dissatisfied customers who are cancelling

  • Create a customer service plan specifically for dealing with dissatisfied customers who are cancelling
  • Establish a customer service team that will be dedicated to handling these customers
  • Train customer service team on proper etiquette and techniques for addressing customer dissatisfaction
  • Set up a system for tracking customer complaints and cancellations
  • Design customer service initiatives that will help to reduce customer cancellations and increase customer satisfaction
  • Monitor customer service team performance to ensure that customer cancellations are being handled properly

You’ll know that this step is complete when you have implemented the customer service plan and trained your customer service team on how to properly handle customer cancellations.

Train staff members on how to properly handle customer cancellations

  • Set clear expectations with staff on the proper way to handle customer cancellations
  • Explain the importance of understanding customer concerns and how to address them
  • Provide examples of customer-friendly responses in different scenarios
  • Demonstrate active listening and practice responding to customer cancellation requests
  • Conduct role-playing scenarios to ensure staff is equipped to handle customer cancellations
  • Hold regular follow-up training sessions to review cancellations and customer service techniques

Once staff members are successfully trained and can demonstrate their understanding of customer cancellation scenarios, this step can be checked off your list and you can move on to the next step.

FAQ:

Example dispute

Suing for Breach of Contract When a Company Cancels Services

  • A plaintiff can raise a lawsuit for breach of contract when a company cancels services.
  • In order to win the lawsuit, the plaintiff must prove that there was an agreement between them and the company, and that the company breached that agreement by cancelling the services.
  • The plaintiff must also prove that they suffered damages as a result of the cancellation.
  • The plaintiff must provide evidence of the damages they suffered, such as lost revenue, missed opportunities, and extra costs incurred due to the cancellation.
  • The plaintiff can also seek legal fees and punitive damages, depending on the severity of the breach.
  • Settlement can be reached through negotiation, mediation, or arbitration.
  • If a settlement is not reached, the case will go to court, where the outcome will be determined by a judge and/or jury.

Templates available (free to use)

Cancellation Of Auction And Designation Of Stalking Horse Bidder As Successful Bidder Delaware Notice
Cancellation Of Auction And Designation Of Stalking Horse Bidder As Successful Bidder Notice
Cancellation Of Auction And Designation Of Stalking Horse Bidder As Successful Bidder Sdny Notice
Cancellation Of Preliminary Mechanic S Lien Rights Georgia Notice
Cancellation Policy
Model Cancellation Form Consumer Contracts Regulations 2013
Model Instructions For Cancellation Consumer Contracts Regulations 2013
Model Instructions For Cancellation For Services Digital Content Consumer Contracts Regulations 2013
Option Cancellation Agreement
Petition For Cancellation Abandonment Ttab
Petition For Cancellation Fraud And Nonuse Ttab
Petition For Cancellation Likelihood Of Confusion And Dilution Ttab
Standard Cancellation Notice Of Election To Carry Out Pre Transfer Redundancy Consultation Tupe
Statutory Cancellation Contract For Deed Minnesota Notice
Statutory Cancellation Residential Purchase Contract Minnesota Notice
Transfer On Death Deed Cancellation Texas
Ttab Petition For Cancellation Commonness And Descriptiveness

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