Document background
A Trade Mark Licence Agreement is essential when a trademark owner wishes to permit another party to use their registered trademark(s) while maintaining control over their intellectual property. This document, governed by New Zealand law, particularly the Trade Marks Act 2002, establishes the framework for commercial exploitation of trademark rights. It is commonly used in franchise arrangements, brand collaborations, merchandising deals, and international market expansion. The agreement typically includes detailed provisions on quality control, territorial restrictions, royalty payments, and trademark usage guidelines. It protects both the licensor's intellectual property rights and the licensee's commercial interests while ensuring compliance with New Zealand's regulatory requirements.
