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The Photo Licensing Agreement is a crucial legal document used when a photographer or photo agency wants to grant specific usage rights for their photographic works while retaining copyright ownership. This agreement, governed by Irish law and compliant with EU regulations, is essential for businesses and individuals seeking to legally use professional photographs for commercial purposes. It typically includes detailed terms about usage rights, territorial limitations, duration, fees, and attribution requirements. The document becomes necessary when companies need professional photographs for marketing materials, websites, publications, or advertising campaigns, ensuring both parties have clear understanding of their rights and obligations. The agreement protects both the photographer's intellectual property rights and the licensee's investment while providing clear guidelines for permitted usage.
