Co Branding Partnership Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Co Branding Partnership Agreement

"I need a Co-Branding Partnership Agreement for a collaboration between our luxury fashion brand and a premium electronics manufacturer, starting January 2025, to create and distribute co-branded smart accessories across Asia Pacific, with particular focus on quality control and revenue sharing mechanisms."

Document background
The Co-Branding Partnership Agreement is a crucial document for businesses seeking to combine their brand equity and market presence in Hong Kong and potentially broader markets. This agreement is particularly relevant in today's interconnected business environment where brand collaborations can create significant market advantages. The document addresses key aspects such as brand usage rights, quality control measures, revenue sharing mechanisms, and protection of intellectual property rights under Hong Kong law. It's commonly used when companies want to create co-branded products or services, run joint marketing campaigns, or develop collaborative business initiatives. The agreement must comply with Hong Kong's legal framework, including the Trade Marks Ordinance, Copyright Ordinance, and Competition Ordinance, while providing flexibility for international business operations.
Suggested Sections

1. Parties: Identification of the contracting parties including their registered addresses and company details

2. Background: Context of the partnership and brief description of each party's business and brands

3. Definitions: Definitions of key terms used throughout the agreement

4. Term and Renewal: Duration of the partnership and conditions for renewal

5. Grant of Rights: Mutual authorization for brand usage and intellectual property rights

6. Brand Guidelines: Requirements for brand usage, approval processes, and quality control

7. Responsibilities and Obligations: Detailed obligations of each party in the co-branding relationship

8. Financial Terms: Revenue sharing, costs allocation, and payment terms

9. Marketing and Promotion: Joint marketing efforts, approval processes, and promotional activities

10. Intellectual Property Rights: Protection and ownership of existing and newly created IP

11. Confidentiality: Protection of confidential information exchanged during the partnership

12. Termination: Grounds for termination and post-termination obligations

13. General Provisions: Standard clauses including governing law, notices, and entire agreement

Optional Sections

1. Exclusivity: Terms of exclusive partnership, if applicable

2. Minimum Performance Requirements: Specific targets or KPIs that parties must achieve

3. Data Protection and Privacy: Required if partnership involves customer data sharing

4. Supply Chain Requirements: Needed if partnership involves product manufacturing or distribution

5. Quality Control and Testing: Detailed quality assurance processes for co-branded products

6. Territory Restrictions: Geographic limitations of the partnership

7. Social Media Guidelines: Specific rules for social media marketing and engagement

8. Crisis Management: Procedures for handling PR issues or brand-related crises

9. Insurance Requirements: Specific insurance coverage requirements for high-risk partnerships

Suggested Schedules

1. Brand Guidelines: Detailed brand usage guidelines including logos, colors, and positioning

2. Approved Products/Services: List of products or services covered under the co-branding arrangement

3. Financial Schedule: Detailed breakdown of revenue sharing, costs, and payment structures

4. Marketing Plan: Detailed marketing strategy and campaign calendar

5. Approval Matrix: Timeline and process for approvals of marketing materials and brand usage

6. Key Personnel: List of key contacts and their responsibilities from each party

7. Quality Standards: Detailed quality requirements and testing procedures

8. Territory Map: Geographical areas covered by the agreement with any restrictions

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Consumer Goods

Fashion and Luxury

Food and Beverage

Technology

Entertainment

Sports

Financial Services

Automotive

Telecommunications

Travel and Hospitality

Electronics

Media and Publishing

Health and Wellness

E-commerce

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Commercial

Product Development

Creative

Partnerships

Intellectual Property

Compliance

Finance

Operations

Relevant Roles

Chief Marketing Officer

Brand Manager

Legal Counsel

Commercial Director

Business Development Manager

Marketing Director

Licensing Manager

Partnership Manager

Product Manager

Creative Director

Chief Commercial Officer

Intellectual Property Lawyer

Contract Manager

Head of Partnerships

Brand Licensing Director

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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