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Brand Partnership Agreement
"Need a Brand Partnership Agreement for a collaboration between our luxury handbag brand and a high-end streetwear designer, starting March 2025, with specific provisions for social media marketing and revenue sharing from limited edition products."
1. Parties: Identification and details of the contracting parties
2. Background: Context of the partnership and brief description of each party's business
3. Definitions: Key terms used throughout the agreement
4. Term and Termination: Duration of the partnership and circumstances for termination
5. Brand License: Terms of brand usage and licensing arrangements
6. Obligations and Responsibilities: Core duties of each party
7. Intellectual Property Rights: Ownership and usage rights of IP
8. Approval Process: Procedures for content and marketing approval
9. Financial Terms: Payment terms, revenue sharing, or other financial arrangements
10. Confidentiality: Protection of confidential information
1. Exclusivity: Terms of exclusive partnership - use when parties agree to exclusive arrangements
2. Territory: Geographical scope of the partnership - use for international or territory-specific partnerships
3. Performance Metrics: KPIs and success measurements - use when specific performance targets are agreed
4. Social Media Rights: Specific terms for social media usage - use when partnership involves social media activities
5. Data Protection: GDPR and data handling requirements - use when personal data is processed
1. Brand Guidelines: Detailed guidelines for brand usage
2. Approved Products/Services: List of products/services covered by the partnership
3. Commercial Terms: Detailed financial arrangements and pricing
4. Approval Process Flowchart: Visual representation of approval procedures
5. Marketing Plan: Detailed marketing strategy and activities
6. Key Personnel: List of key contacts and responsibilities
Authors
Brands
Brand Guidelines
Brand Materials
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
License
Licensed Products
Marketing Materials
Net Revenue
Partner
Partnership Period
Partnership Territory
Products
Quarter
Renewal Term
Royalties
Services
Social Media Content
Term
Territory
Trade Marks
Year
Grant of Rights
License Terms
Brand Usage
Quality Control
Approval Process
Marketing Obligations
Financial Terms
Payment Terms
Intellectual Property Rights
Brand Protection
Warranties and Representations
Confidentiality
Data Protection
Term and Duration
Termination
Force Majeure
Assignment and Sub-contracting
Amendments
Entire Agreement
Severability
Notices
Third Party Rights
Compliance with Laws
Anti-Bribery
Dispute Resolution
Governing Law and Jurisdiction
Exclusivity
Non-Competition
Audit Rights
Insurance
Indemnification
Performance Metrics
Reporting Requirements
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