Cross Promotion Agreement Generator for Germany

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Key Requirements PROMPT example:

Cross Promotion Agreement

"I need a Cross Promotion Agreement under German law for a collaboration between our e-commerce platform and a major social media influencer network, focusing on digital content creation and revenue sharing from promotional sales starting January 2025."

Document background
A Cross Promotion Agreement is essential when two or more entities wish to collaborate on marketing initiatives while operating under German jurisdiction. This document is particularly relevant in today's interconnected business environment, where brands seek to leverage each other's market presence and customer base. The agreement ensures compliance with German legal requirements, including the Civil Code (BGB), competition laws, and data protection regulations (GDPR). It typically includes detailed provisions on promotional activities, brand usage, approval processes, cost allocation, and performance measurement. This type of agreement is crucial for protecting both parties' interests while maximizing the marketing potential of their collaboration.
Suggested Sections

1. Parties: Identification of the contracting parties with full legal names and addresses

2. Background: Context of the agreement and general business objectives of the cross-promotion

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Cooperation: Detailed description of the cross-promotional activities and each party's roles

5. Term and Termination: Duration of the agreement and conditions for termination

6. Intellectual Property Rights: Rules for using each party's brands, logos, and other IP during the promotion

7. Approval Process: Procedures for reviewing and approving promotional materials

8. Financial Terms: Cost sharing, payment terms, and financial responsibilities

9. Confidentiality: Protection of confidential information exchanged during the promotion

10. Data Protection: GDPR compliance and data handling requirements

11. Representations and Warranties: Basic guarantees from each party regarding their ability to enter into and perform the agreement

12. Liability and Indemnification: Allocation of risks and responsibilities for potential damages

13. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Performance Metrics: Specific KPIs and success metrics when the promotion includes measurable targets

2. Customer Data Sharing: Detailed provisions for sharing and processing customer data when applicable

3. Exclusivity: Restrictions on running similar promotions with competitors if exclusivity is required

4. Social Media Guidelines: Specific rules for social media promotions when digital channels are used

5. Content Creation: Responsibilities and rights regarding creation of promotional content when joint content is produced

6. Territory Restrictions: Geographical limitations when the promotion is limited to specific regions

7. Regulatory Compliance: Industry-specific compliance requirements for regulated sectors

8. Force Majeure: Provisions for unforeseen circumstances when longer-term promotions are planned

Suggested Schedules

1. Schedule 1 - Promotional Activities: Detailed description of specific promotional activities, timelines, and deliverables

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage, including logos, colors, and positioning

3. Schedule 3 - Approval Matrix: Detailed workflow for content approval, including timeframes and responsible parties

4. Schedule 4 - Cost Allocation: Detailed breakdown of costs and cost-sharing arrangements

5. Schedule 5 - Contact Persons: List of key contacts and their roles in managing the promotion

6. Appendix A - Marketing Materials: Templates or examples of approved marketing materials

7. Appendix B - Technical Requirements: Technical specifications for digital promotions or integrations

8. Appendix C - Compliance Checklist: Checklist of regulatory requirements and compliance measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Consumer Goods

Entertainment

Sports

Media

Technology

E-commerce

Food and Beverage

Fashion

Automotive

Telecommunications

Financial Services

Travel and Tourism

Gaming

Relevant Teams

Marketing

Legal

Business Development

Commercial

Digital

Brand Management

Partnerships

Compliance

Operations

Content

Communications

Relevant Roles

Marketing Director

Brand Manager

Business Development Manager

Legal Counsel

Commercial Director

Partnership Manager

Digital Marketing Manager

Chief Marketing Officer

Licensing Manager

Compliance Officer

Marketing Operations Manager

Content Strategy Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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