Document background
The Master Subscription Agreement (MSA) is a foundational document used when establishing a long-term subscription-based service relationship between a service provider and customer in Canada. It is particularly relevant for software, technology, and digital service providers who offer their services on a subscription basis. The agreement needs to comply with Canadian federal laws such as PIPEDA for data protection and CASL for electronic communications, as well as provincial regulations that vary by territory. The MSA typically serves as an umbrella agreement that outlines the general terms and conditions, while specific service details, pricing, and technical requirements are included in accompanying schedules. This structure allows for flexibility in updating operational details without modifying the main agreement. The document is essential for businesses operating in Canada who need to establish clear terms for recurring services, protect intellectual property, ensure data privacy compliance, and manage liability risks.
