Brand Agreement Template for Canada

1. Royalties and Fees: Include when the brand usage involves payment structures

2. Sub-licensing Rights: Include when sub-licensing is permitted

3. Marketing and Promotion: Include when specific marketing obligations or restrictions apply

4. Digital Usage: Include when brand usage extends to digital platforms and social media

5. Co-Branding: Include when agreement involves use with other brands

6. Territory-Specific Requirements: Include when brand usage spans multiple jurisdictions

7. Reporting Requirements: Include when regular reporting on brand usage is required

1. Schedule A - Brand Assets: Comprehensive list of all protected brand elements including logos, marks, and designs

2. Schedule B - Brand Guidelines: Detailed visual and usage guidelines for the brand

3. Schedule C - Approved Products/Services: List of products or services approved for brand usage

4. Schedule D - Quality Standards: Specific quality control requirements and metrics

5. Schedule E - Territory Definition: Detailed description of geographic areas covered

6. Schedule F - Fee Structure: Detailed breakdown of any applicable fees or royalties

7. Appendix 1 - Approval Procedures: Process for obtaining approval for new brand uses

8. Appendix 2 - Reporting Templates: Standard forms for required brand usage reporting