Contract Law (Chapter 53): Primary legislation governing contract formation, validity, and enforcement in Singapore. Essential for establishing the basic framework of the influencer management agreement.
Electronic Transactions Act: Governs electronic contracts and digital signatures, crucial for online influencer agreements and digital execution of contracts.
Copyright Act 2021: Protects creative content and intellectual property rights in influencer-generated content and brand materials.
Personal Data Protection Act (PDPA): Regulates the collection, use, and disclosure of personal data, essential for handling influencer and customer information.
Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices that influencers must follow in their promotional content.
ASAS Social Media Marketing Guidelines: Specific guidelines by Advertising Standards Authority of Singapore for social media marketing activities.
Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumers from unfair practices in influencer marketing.
Broadcasting Act: Regulates broadcasting services and content standards, applicable to influencer-generated content.
POFMA: Protection from Online Falsehoods and Manipulation Act - Controls spread of false information online, affecting influencer content verification.
Platform-Specific Regulations: Individual rules and guidelines set by social media platforms (Instagram, TikTok, YouTube) for influencer content.
Employment Act: May be relevant if the influencer relationship could be construed as an employment relationship.
Income Tax Act: Governs taxation of influencer income and sponsorship payments.
Defamation Act: Protects against false statements that harm reputation, relevant for content creation and liability.
Industry-Specific Regulations: Additional regulations for specific industries like health products, financial services, or gambling if relevant to the influencer's content.
Internet Code of Practice: Guidelines for internet content providers, affecting influencer content standards and prohibited content.
