Reseller License Agreement Template for United Arab Emirates

The Reseller License Agreement is essential for businesses seeking to establish distribution channels in the United Arab Emirates and surrounding regions. This document is particularly crucial given the UAE's specific requirements under Federal Law No. 18 of 1981 (Commercial Agency Law) and related regulations. It's commonly used when a manufacturer or product owner wants to authorize another entity to resell their products while maintaining control over brand reputation and market presence. The agreement typically includes detailed provisions for territory rights, performance targets, pricing structures, support services, and compliance with local laws. It's especially important in the UAE market where commercial agency relationships receive specific legal protections and require careful structuring to avoid unintended consequences under local law.

1. Parties: Identification of the licensor and reseller, including full legal names, registration details, and addresses

2. Background: Context of the agreement, brief description of the business relationship and parties' intentions

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Appointment and Territory: Terms of reseller appointment, territory definition, and exclusivity status

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Reseller Obligations: Detailed responsibilities of the reseller including sales targets, marketing requirements, and service standards

7. Licensor Obligations: Responsibilities of the licensor including product supply, support, and training

8. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements

9. Prices and Payment: Pricing structure, payment terms, and invoicing procedures

10. Intellectual Property Rights: Protection and usage of trademarks, patents, and other IP

11. Confidentiality: Protection of confidential information and trade secrets

12. Warranties and Indemnities: Product warranties, service guarantees, and mutual indemnification provisions

13. Termination: Grounds for termination, notice periods, and consequences of termination

14. Post-Termination: Obligations and rights of parties after agreement termination

15. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices