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License Agreement For Use Of Brand Name
I need a License Agreement For Use Of Brand Name for my luxury fashion brand, granting exclusive rights to a UAE-based retailer to use our brand name across all emirates for a 5-year term starting January 2025, with strict quality control measures and minimum annual sales requirements.
1. Parties: Identification of the Licensor and Licensee with full legal names and registered addresses
2. Background: Context of the agreement, confirmation of trademark ownership, and general intent of the parties
3. Definitions: Detailed definitions of key terms including Licensed Mark, Territory, Term, Licensed Products/Services
4. Grant of License: Scope of license granted, including territory, exclusivity/non-exclusivity, and any restrictions
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. License Fees and Payment Terms: Financial terms including royalties, minimum payments, and payment schedules
7. Quality Control: Standards for brand usage, approval processes, and quality maintenance requirements
8. Usage Guidelines: Specific rules and requirements for brand name usage and representation
9. Obligations of the Parties: Detailed responsibilities of both Licensor and Licensee
10. Protection of Intellectual Property: Provisions for maintaining and defending the brand's intellectual property rights
11. Representations and Warranties: Legal assurances from both parties regarding authority, ownership, and compliance
12. Termination: Grounds for termination, termination process, and post-termination obligations
13. Governing Law and Jurisdiction: Specification of UAE law as governing law and jurisdiction for disputes
1. Sub-licensing Rights: Include when Licensee is permitted to sub-license the brand to third parties
2. Marketing and Promotion: Include when specific marketing obligations or restrictions need to be detailed
3. Export Restrictions: Include when there are specific territorial restrictions or export controls
4. Insurance Requirements: Include when specific insurance coverage is required for brand usage
5. Change of Control: Include when agreement needs to address ownership changes in Licensee company
6. Non-Compete Provisions: Include when restricting Licensee's involvement with competing brands
7. Force Majeure: Include when specific force majeure events need to be addressed for the UAE context
1. Schedule 1: Licensed Marks: Detailed description and visual representation of all licensed brand elements
2. Schedule 2: Territory: Detailed definition of geographic territories covered by the license
3. Schedule 3: Licensed Products/Services: Comprehensive list of products/services covered by the license
4. Schedule 4: Brand Guidelines: Detailed brand usage guidelines including color specifications, positioning, etc.
5. Schedule 5: Quality Control Procedures: Specific procedures for quality control and approval processes
6. Schedule 6: Fee Structure: Detailed breakdown of all fees, royalties, and payment terms
7. Appendix A: Approval Request Form: Standard form for requesting approval for brand usage
8. Appendix B: Quality Control Reports: Templates for required quality control reporting
Authors
Brand Manual
Business Day
Commencement Date
Confidential Information
Consumer
Effective Date
Force Majeure Event
Intellectual Property Rights
Licensed Brand
Licensed Products
Licensed Services
Licensed Territory
Licensee
Licensor
Marketing Materials
Net Sales
Quality Standards
Quarterly Report
Registered Trademark
Renewal Term
Royalty Fee
Subsidiary
Term
Trademark Register
Trade Secrets
UAE
Usage Guidelines
Territory
Exclusivity
Term and Renewal
Royalties and Payments
Quality Control
Brand Usage Guidelines
Intellectual Property Protection
Confidentiality
Representations and Warranties
Indemnification
Insurance
Record Keeping
Audit Rights
Marketing and Promotion
Sub-licensing
Assignment
Termination
Post-Termination Obligations
Force Majeure
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Competition Compliance
Consumer Protection
Brand Protection
Amendment
Waiver
Retail
Consumer Goods
Fashion and Luxury
Food and Beverage
Hospitality
Technology
Manufacturing
Franchising
E-commerce
Entertainment
Sports and Recreation
Education
Healthcare
Professional Services
Legal
Intellectual Property
Commercial
Business Development
Marketing
Brand Management
Compliance
Operations
Finance
Corporate Development
Chief Executive Officer
Brand Manager
Legal Counsel
Intellectual Property Director
Commercial Director
Licensing Manager
Business Development Manager
Franchise Manager
Marketing Director
Chief Commercial Officer
Compliance Officer
Contract Manager
General Counsel
Operations Director
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