Get to know each member of our talented team.
Background
Alex studied Economics and Econometrics at the University of Bristol and has always had a passion for statistics and startups. Over his career, Alex has led data-driven SEO, PPC, UX, and CRO initiatives for complex multilingual sites and large-scale businesses, including the world’s sixth-largest global accounting firm. His experience spans insurtech, where he managed marketing strategies across 20+ product teams, and product marketing at Snowplow, an open-source data analytics company.
Since joining Genie in 2021, Alex has driven growth from 200 users to nearly 100,000—without spending on advertising. With his focus on innovative content strategies, Genie has captured attention from investors like Google Ventures, and Alex continues to explore new initiatives to push growth even further.
Superpowers
- Typing at 100 words per minute (and taking great meeting minutes)
- Synthesizing complex knowledge into simple, actionable ideas
- Optimism and belief in himself and his team
- High energy and enthusiasm
- Cycling – including an epic ride from London to Athens
Job Role
As Head of Growth, Alex leads marketing and growth strategies at Genie, leveraging data and experimentation to scale the company and its impact.
Outside of Work
Alex is an avid gardener, father to two daughters, and a Negroni enthusiast. He also enjoys cycling adventures and exploring ways to automate and streamline workflows.