Singapore Contract Law: Primary legislation (Chapter 53) governing formation and enforcement of contracts in Singapore, essential for the basic structure and enforceability of the influencer agreement
Electronic Transactions Act: Legislation governing electronic contracts and digital signatures, relevant for online influencer agreements and digital content creation
Personal Data Protection Act 2012: Regulates collection, use, and disclosure of personal data, crucial for handling influencer's personal information and audience data
Copyright Act 2021: Protects original works and content creation, essential for defining content ownership and usage rights in influencer campaigns
Trade Marks Act: Governs the use of trademarks and brand assets, important for brand collaboration guidelines in influencer agreements
Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumer interests, relevant for sponsored content disclosure requirements
Singapore Code of Advertising Practice: Industry guidelines for advertising standards and practices, including rules for social media advertising and sponsored content
ASAS Digital Marketing Guidelines: Specific guidelines for digital marketing and social media advertising, including influencer marketing disclosure requirements
HSA Guidelines: Health Sciences Authority guidelines for promoting health-related products, necessary if influencer promotes health or wellness items
MAS Guidelines: Monetary Authority of Singapore guidelines, crucial if influencer promotes financial products or services
IMDA Guidelines: Info-communications Media Development Authority guidelines for media content and broadcasting standards
Competition Act 2004: Regulates anti-competitive practices, relevant for exclusivity clauses and restrictions in influencer contracts
