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Influencer Contract

Influencer Contract Template for Germany

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Key Requirements PROMPT example:

Influencer Contract

"I need an Influencer Contract under German law for a 12-month exclusive partnership starting January 2025 with a lifestyle influencer who will create monthly content for our luxury skincare brand, including strict approval processes and crisis management provisions."

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Document background
The Influencer Contract serves as a crucial legal framework for businesses engaging with social media influencers in the German market. This document is essential when establishing professional relationships with content creators for marketing and promotional purposes. It ensures compliance with German legal requirements, including the Civil Code (BGB), Telemedia Act (TMG), and advertising regulations while protecting both parties' interests. The contract covers essential elements such as content creation specifications, compensation structures, approval processes, and compliance requirements. It's particularly important given Germany's strict regulations regarding advertising disclosure, data protection, and social media marketing. The document is designed to address both traditional influencer marketing activities and emerging forms of digital promotion, while maintaining compliance with German and EU legal frameworks.
Suggested Sections

1. Parties: Identification of the contracting parties - the company/brand and the influencer

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including platform-specific terminology

4. Scope of Services: Detailed description of the influencer's obligations and deliverables

5. Content Requirements: Specifications for content creation, including quality standards and brand guidelines

6. Approval Process: Procedures for content review and approval before publication

7. Compensation: Payment terms, including base fees, performance bonuses, and payment schedule

8. Compliance Requirements: Legal obligations regarding advertising disclosure and transparency

9. Intellectual Property Rights: Ownership and licensing of content created under the agreement

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of the agreement and termination provisions

12. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

Optional Sections

1. Exclusivity: Restrictions on working with competing brands, used when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria, used for performance-based agreements

3. Crisis Management: Procedures for handling PR issues or controversies, important for high-profile campaigns

4. Content Usage Rights: Extended provisions for content repurposing and usage across different platforms

5. International Activities: Additional provisions for cross-border campaigns and international compliance

6. Product Placement: Specific requirements for product integration and placement, when applicable

7. Event Attendance: Terms for personal appearances and event participation

8. Data Protection: Detailed GDPR compliance provisions when processing personal data is involved

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed breakdown of required content, posting schedule, and deliverables

2. Schedule 2 - Compensation Details: Detailed fee structure, payment terms, and performance bonuses

3. Schedule 3 - Brand Guidelines: Specific requirements for brand representation and content style

4. Schedule 4 - Technical Requirements: Platform-specific technical specifications for content

5. Schedule 5 - Approved Products/Services: List of products or services to be promoted

6. Appendix A - Content Approval Form: Standard template for content submission and approval

7. Appendix B - Reporting Template: Format for performance reporting and analytics sharing

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Applicable Laws
Approval Process
Brand
Brand Guidelines
Campaign
Confidential Information
Content
Deliverables
Effective Date
Engagement
Exclusivity Period
Fees
Force Majeure
Influencer
Intellectual Property Rights
KPIs
Marketing Materials
Network Insights
Personal Data
Platform
Post
Product
Promotional Material
Publishing Schedule
Reach
Reporting Period
Services
Social Media Channels
Specifications
Sponsored Content
Term
Territory
User Generated Content
Werbung/Anzeige
Working Day
Clauses
Parties and Definitions
Services
Content Creation
Approval Rights
Compensation
Payment Terms
Platform Requirements
Brand Guidelines
Advertising Disclosure
Compliance
Content Rights
Intellectual Property
Confidentiality
Data Protection
Performance Metrics
Reporting
Term and Duration
Termination
Exclusivity
Non-Competition
Warranties
Liability
Insurance
Force Majeure
Assignment
Notices
Dispute Resolution
Governing Law
Severability
Entire Agreement
Amendment
Social Media Requirements
Content Removal
Crisis Management
Moral Rights
Relevant Industries

Consumer Goods

Fashion & Apparel

Beauty & Cosmetics

Technology

Food & Beverage

Gaming

Sports & Fitness

Lifestyle

Travel & Tourism

Entertainment

Health & Wellness

Electronics

Automotive

Financial Services

Education

Retail

Relevant Teams

Legal

Marketing

Social Media

Digital

Compliance

Brand Management

Content Creation

Partnerships

Business Development

Procurement

Public Relations

Influencer Relations

Relevant Roles

Legal Counsel

Marketing Manager

Social Media Manager

Brand Manager

Digital Marketing Director

Compliance Officer

Influencer Relations Manager

Content Marketing Manager

Partnership Manager

Business Development Manager

Procurement Manager

Contract Administrator

Chief Marketing Officer

Head of Digital

Media Buyer

Talent Manager

Industries
German Civil Code (Bürgerliches Gesetzbuch - BGB): Fundamental contract law provisions, including contract formation, terms, obligations, and termination rights
Telemedia Act (Telemediengesetz - TMG): Regulations regarding online services and digital content, including disclosure requirements for commercial communications
Act Against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb - UWG): Rules on fair competition and advertising, including requirements for disclosure of commercial relationships and sponsored content
General Data Protection Regulation (GDPR/DSGVO): Data protection requirements for handling personal data in digital communications and marketing
Copyright Act (Urheberrechtsgesetz - UrhG): Protection of intellectual property rights and content creation, including provisions for transfer and licensing of rights
State Media Treaties (Medienstaatsvertrag - MStV): Regulations specific to media content and advertising, including provisions for social media and influencer marketing
Income Tax Act (Einkommensteuergesetz - EStG): Tax obligations for income generated through influencer activities
Social Security Code (Sozialgesetzbuch - SGB): Provisions regarding social security obligations for self-employed individuals and freelancers
Price Indication Regulation (Preisangabenverordnung - PAngV): Requirements for proper price indication and disclosure in advertising and promotional content
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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