Document background
The Ad Agency Agreement is essential for businesses in the Netherlands seeking to formalize their relationship with advertising service providers. This document is typically used when a company wishes to engage an advertising agency for ongoing marketing and promotional services, whether for traditional media, digital platforms, or integrated campaigns. The agreement, governed by Dutch law and compliant with the Dutch Civil Code (Burgerlijk Wetboek), covers crucial aspects such as service scope, creative rights, approval workflows, and payment structures. It incorporates requirements from the Dutch Advertising Code (Nederlandse Reclame Code) and relevant data protection regulations, making it suitable for both domestic and international advertising campaigns managed from the Netherlands.
