Document background
The Reseller Agreement is a critical commercial contract used when a company (supplier) wishes to expand its distribution network by authorizing another entity (reseller) to sell its products in Malaysia. This document is essential for businesses looking to establish indirect sales channels while maintaining control over their product distribution, brand reputation, and market presence. The agreement encompasses key commercial terms including appointment rights, territorial restrictions, pricing structures, performance requirements, and compliance with Malaysian regulatory requirements. It's particularly important in the Malaysian context where distribution relationships must comply with specific local laws regarding competition, consumer protection, and trade practices. The document serves as the foundational framework for the supplier-reseller relationship, ensuring clear understanding of rights, obligations, and operational procedures while providing adequate protection for both parties' interests.
