Social Media Partnership Agreement Template for Ireland

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Key Requirements PROMPT example:

Social Media Partnership Agreement

"I need a Social Media Partnership Agreement for my fashion retail company to partner with a digital marketing agency in Dublin, focusing on Instagram and TikTok campaigns starting March 2025, with specific provisions for influencer management and revenue sharing from sponsored content."

Document background
The Social Media Partnership Agreement is essential for businesses operating in Ireland who wish to formalize their social media marketing collaborations. This document is particularly relevant in today's digital-first business environment, where social media presence is crucial for brand visibility and customer engagement. The agreement addresses specific requirements under Irish and EU law, including GDPR compliance, consumer protection, and digital marketing regulations. It is designed to protect all parties' interests by clearly defining responsibilities, content ownership, performance expectations, and compensation structures. The document is particularly important for businesses engaging with external partners for social media management, influencer marketing, or content creation, providing a robust framework for these digital partnerships while ensuring regulatory compliance.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the social media partnership arrangement and objectives

5. Term and Termination: Duration of the agreement and conditions for termination

6. Content Creation and Ownership: Rights and responsibilities regarding social media content creation

7. Posting Requirements: Frequency, timing, and nature of social media posts

8. Approval Process: Process for content review and approval before posting

9. Brand Guidelines: Requirements for maintaining brand consistency and quality

10. Performance Metrics: Key performance indicators and measurement criteria

11. Compensation: Payment terms, revenue sharing, and financial arrangements

12. Data Protection and Privacy: GDPR compliance and data handling requirements

13. Intellectual Property Rights: Ownership and usage rights of content and materials

14. Confidentiality: Protection of confidential information

15. Representations and Warranties: Parties' assurances and guarantees

16. Limitation of Liability: Limits on parties' responsibilities and liabilities

17. Dispute Resolution: Process for handling disagreements

18. General Provisions: Standard contract clauses including governing law

Optional Sections

1. Exclusivity: Terms restricting partnerships with competitors, used when exclusive relationship is required

2. Influencer Guidelines: Specific rules for influencer behavior and content, included when working with individual influencers

3. Crisis Management: Procedures for handling social media crises or negative publicity

4. Geographic Restrictions: Territorial limitations on content distribution, used for region-specific partnerships

5. Third-Party Integration: Terms for incorporating third-party tools or platforms

6. Marketing Budget: Details of promotional spending and budget allocation, used for paid social media campaigns

7. Contest and Promotion Rules: Guidelines for running social media contests, included if promotional activities are planned

8. Analytics Sharing: Terms for sharing platform analytics and insights

9. Employee Social Media Policy: Guidelines for employee social media use, included when staff will be involved in content creation

Suggested Schedules

1. Schedule 1 - Content Calendar: Detailed posting schedule and content themes

2. Schedule 2 - Brand Guidelines: Comprehensive brand standards and usage rules

3. Schedule 3 - Rate Card: Pricing and compensation details

4. Schedule 4 - Performance Metrics: Detailed KPIs and measurement methodology

5. Schedule 5 - Approved Platforms: List of social media platforms covered by the agreement

6. Appendix A - Content Approval Flow: Flowchart of content approval process

7. Appendix B - Emergency Contact List: Key contacts for urgent issues or crisis management

8. Appendix C - Technical Requirements: Technical specifications for content creation and posting

9. Appendix D - Compliance Checklist: GDPR and advertising compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Fashion and Apparel

Food and Beverage

Technology

Entertainment

Travel and Tourism

Beauty and Cosmetics

Sports and Fitness

Financial Services

Education

Healthcare

Consumer Goods

Professional Services

Media and Publishing

Hospitality

Automotive

Telecommunications

Relevant Teams

Legal

Marketing

Digital

Communications

Social Media

Compliance

Brand Management

Content Creation

Business Development

Partnership Management

Risk Management

Creative Services

Relevant Roles

Social Media Manager

Digital Marketing Director

Content Strategy Manager

Brand Manager

Marketing Director

Legal Counsel

Compliance Officer

Business Development Manager

Partnership Manager

Communications Director

Chief Marketing Officer

Digital Content Manager

Influencer Relations Manager

Contract Administrator

Marketing Operations Manager

Brand Communications Manager

Digital Strategy Director

Community Management Lead

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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