Marketing Collaboration Agreement Template for Hong Kong

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Marketing Collaboration Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Marketing Collaboration Agreement

"I need a Marketing Collaboration Agreement for a partnership between my luxury fashion brand and a social media influencer agency in Hong Kong, focusing on digital marketing campaigns and content creation, with strict brand guidelines and performance metrics for a 12-month term starting March 2025."

Document background
The Marketing Collaboration Agreement is essential for businesses operating in Hong Kong's dynamic commercial environment who wish to engage in joint marketing initiatives. This document is particularly relevant in today's interconnected business landscape where companies frequently partner to leverage each other's market presence and brand value. It addresses key aspects required under Hong Kong law, including data privacy compliance, intellectual property protection, and consumer protection regulations. The agreement typically covers various forms of marketing collaboration, from traditional advertising to digital campaigns, establishing clear guidelines for brand usage, content approval processes, and performance metrics. It's designed to protect both parties' interests while facilitating effective marketing partnerships in Hong Kong's competitive market.
Suggested Sections

1. Parties: Identification of the contracting parties with full legal names and addresses

2. Background: Context of the collaboration and brief description of each party's business

3. Definitions and Interpretation: Definitions of key terms used throughout the agreement and rules of interpretation

4. Scope of Collaboration: Overview of the marketing collaboration and its objectives

5. Term and Commencement: Duration of the agreement and conditions for commencement

6. Marketing Activities and Deliverables: Detailed description of agreed marketing activities and expected deliverables

7. Roles and Responsibilities: Specific duties and obligations of each party

8. Approval Process: Procedures for reviewing and approving marketing materials and campaigns

9. Intellectual Property Rights: Ownership and usage rights of existing and created IP, including licensing terms

10. Branding Guidelines: Rules for brand usage and compliance with style guides

11. Commercial Terms: Financial arrangements, payment terms, and cost sharing

12. Confidentiality: Protection of confidential information and trade secrets

13. Data Protection: Compliance with privacy laws and data handling procedures

14. Representations and Warranties: Parties' assurances regarding authority, capabilities, and compliance

15. Liability and Indemnification: Allocation of risks and responsibilities for damages

16. Termination: Conditions for ending the agreement and post-termination obligations

17. General Provisions: Standard legal clauses including notices, assignment, and governing law

Optional Sections

1. Digital Marketing Provisions: Specific terms for online marketing, social media, and digital platforms - include when collaboration involves digital marketing

2. Event Marketing: Specific provisions for event organization and management - include for event-based collaborations

3. Influencer Engagement: Terms for engaging with influencers or key opinion leaders - include when using influencer marketing

4. Performance Metrics: KPIs and measurement criteria - include when specific performance targets are part of the collaboration

5. Territory Restrictions: Geographical limitations of marketing activities - include for region-specific campaigns

6. Regulatory Compliance: Industry-specific regulatory requirements - include for regulated industries

7. Crisis Management: Procedures for handling PR issues or marketing crises - include for high-profile collaborations

8. Non-Compete: Restrictions on competing activities - include when exclusivity is required

Suggested Schedules

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, timeline, and execution plan

2. Schedule 2 - Brand Guidelines: Comprehensive brand usage rules and visual identity guidelines

3. Schedule 3 - Fee Structure: Detailed breakdown of costs, payment schedules, and commission structures

4. Schedule 4 - Performance Metrics: Specific KPIs, measurement methodologies, and reporting templates

5. Schedule 5 - Approved Marketing Materials: List of pre-approved marketing materials and templates

6. Schedule 6 - Contact Details: Key personnel and escalation matrix for both parties

7. Schedule 7 - Technical Requirements: Technical specifications for digital marketing activities

8. Appendix A - Standard Operating Procedures: Day-to-day operational procedures and workflows

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Financial Services

Technology

Consumer Goods

Entertainment

Fashion and Luxury

Food and Beverage

Healthcare

Tourism and Hospitality

Media and Publishing

Telecommunications

Professional Services

Education

Relevant Teams

Marketing

Legal

Business Development

Commercial

Brand Management

Digital Marketing

Corporate Communications

Compliance

Operations

Partnership Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Business Development Director

Commercial Director

Legal Counsel

Compliance Officer

Partnership Manager

Digital Marketing Manager

Content Manager

Agency Account Director

Marketing Operations Manager

Brand Licensing Manager

Corporate Communications Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

NDA For IT Employees

A Hong Kong law-governed Non-Disclosure Agreement tailored for IT employees, protecting company confidential information and intellectual property in the technology sector.

find out more

Freelance Experience Letter

A Hong Kong-compliant formal letter documenting a freelancer's professional engagement, services provided, and relationship details with the issuing entity.

find out more

Marketing Retainer Agreement

A Hong Kong law-governed agreement establishing terms for ongoing marketing services provided on a retainer basis between a marketing agency and client.

find out more

Marketing Manager Employment Contract

Hong Kong-compliant employment contract template for Marketing Manager positions, covering essential terms, conditions, and marketing-specific responsibilities.

find out more

Marketing Collaboration Agreement

A Hong Kong law-governed agreement establishing terms for marketing collaboration between parties, including scope, responsibilities, IP rights, and commercial terms.

find out more

Cooperation Framework Agreement

A Hong Kong law-governed framework agreement establishing general terms and principles for long-term business cooperation between parties.

find out more

Contract For Installment Payments

A Hong Kong law-governed agreement establishing terms for structured installment payments, including payment schedule, interest, and default provisions.

find out more

Contract For Differences PPA

A Hong Kong law-governed agreement combining a power purchase agreement with financial derivative elements to manage energy price risk and ensure stable revenues.

find out more

Brand Partnership Agreement

A Hong Kong law-governed agreement establishing terms for brand collaboration and usage between partner organizations.

find out more

Joint Maintenance Agreement

A Hong Kong law-governed agreement establishing shared maintenance responsibilities and cost allocation between multiple parties for property or facility maintenance.

find out more

Marketing Sponsorship Agreement

A Hong Kong-law governed agreement establishing terms and conditions for marketing sponsorship arrangements, including rights, obligations, and brand usage permissions.

find out more

Exclusive Manufacturing And Distribution Agreement

A Hong Kong law-governed agreement granting exclusive rights to manufacture and distribute specific products within defined territories.

find out more

Advertising Sales Agreement

A Hong Kong law-governed agreement setting out terms and conditions for advertising sales and placement between media companies and advertisers.

find out more

Marketing License Agreement

A Hong Kong law-governed agreement granting rights to use brand assets and marketing materials, with specific terms for usage, quality control, and compensation.

find out more

Marketing Fee Agreement

A Hong Kong law-governed agreement setting out terms, conditions, and fee arrangements between a marketing service provider and client.

find out more

Advertising Service Agreement

A Hong Kong law-governed agreement setting out terms between an advertising agency and client for advertising services provision, including service scope, deliverables, and compliance requirements.

find out more

Cross License Agreement

A Hong Kong law-governed agreement enabling mutual licensing of intellectual property rights between two or more parties, typically used for strategic technology sharing.

find out more

Mutual Lease Termination Agreement

A Hong Kong law-governed agreement between landlord and tenant for the consensual early termination of a lease, setting out termination terms and mutual obligations.

find out more

Advertising Agency Contract

A Hong Kong law-governed agreement between an advertising agency and client establishing terms for advertising services, creative rights, and commercial arrangements.

find out more

Advertising Agency Agreement

A Hong Kong law-governed agreement between an advertising agency and client defining advertising services, deliverables, and mutual obligations.

find out more

Social Media Management Contract

A Hong Kong law-governed agreement establishing terms and conditions for professional social media management services, including content creation, platform management, and performance metrics.

find out more

Marketing Services Agreement

Hong Kong law-governed agreement for the provision of marketing services, defining service scope, deliverables, and compliance requirements.

find out more

Social Enterprise Articles Of Association

Hong Kong social enterprise Articles of Association establishing governance structure and social mission under Hong Kong Companies Ordinance.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.