Use Of Likeness Agreement Template for Switzerland

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Key Requirements PROMPT example:

Use Of Likeness Agreement

"I need a Use of Likeness Agreement for our fashion brand's upcoming Spring 2025 campaign, which will feature professional models in Switzerland and neighboring EU countries, with rights for both print and digital media usage, including social media platforms."

Document background

The Use Of Likeness Agreement is essential in today's media-rich environment where personal images and likenesses are frequently used across various platforms and mediums. This document, structured under Swiss law, provides a robust framework for protecting both the rights holder's interests and the user's intended purposes. It is particularly relevant when organizations or individuals need to legally secure permission to use someone's image, voice, or other identifying characteristics for commercial, promotional, or other specified purposes. The agreement must comply with Switzerland's strict privacy and data protection regulations, including the Federal Act on Data Protection and personality rights provisions in the Swiss Civil Code. It is commonly used in advertising, media production, corporate communications, and other contexts where personal imagery or attributes are central to the intended use.

Suggested Sections

1. Parties: Identification of the rights holder (subject) and the party receiving rights to use the likeness

2. Background: Context of the agreement and general purpose for the use of likeness

3. Definitions: Key terms including 'Likeness', 'Content', 'Usage Rights', 'Territory', etc.

4. Grant of Rights: Specific permissions granted for use of the likeness, including scope and limitations

5. Usage Specifications: Detailed parameters of how the likeness may be used, modified, or distributed

6. Term and Duration: Period during which the likeness may be used

7. Compensation: Payment terms or confirmation of non-compensated usage

8. Rights and Obligations: Specific responsibilities of both parties regarding the use of likeness

9. Representations and Warranties: Guarantees by both parties regarding authority to enter agreement and use of likeness

10. Privacy and Data Protection: Compliance with Swiss privacy laws and data protection requirements

11. Termination: Conditions under which the agreement can be terminated and consequences

12. Governing Law and Jurisdiction: Confirmation of Swiss law application and jurisdiction for disputes

Optional Sections

1. Commercial Usage Terms: Additional terms specific to commercial exploitation of the likeness

2. Territory Restrictions: Geographic limitations on usage if not worldwide

3. Moral Rights: Specific provisions regarding attribution and integrity of the likeness

4. Third Party Rights: Provisions for sublicensing or transfer of usage rights

5. Digital Modification Rights: Specific terms regarding digital alteration or manipulation of the likeness

6. Publicity Rights: Additional terms for promotional or advertising use

7. Exclusivity Provisions: Terms regarding exclusive use if applicable

8. Minor Protection Provisions: Additional protections if the subject is under 18

Suggested Schedules

1. Schedule 1 - Description of Likeness: Detailed description or copies of the specific photographs, videos, or other content covered

2. Schedule 2 - Approved Usage Examples: Specific examples and contexts of permitted usage

3. Schedule 3 - Compensation Schedule: Detailed payment terms, royalties, or other compensation arrangements if applicable

4. Schedule 4 - Territory Map: Visual representation of geographic restrictions if applicable

5. Appendix A - Consent Form: Separate detailed consent form for specific uses or scenarios

6. Appendix B - Privacy Notice: Detailed privacy information and data protection provisions

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Media & Entertainment

Advertising

Public Relations

Education

Fashion & Modeling

Corporate Communications

Publishing

Digital Marketing

Event Management

Photography

Film & Television

Social Media

Retail

Professional Services

Non-Profit Organizations

Relevant Teams

Legal

Marketing

Communications

Human Resources

Compliance

Creative Services

Digital Media

Public Relations

Content Production

Brand Management

Social Media

Events Management

Talent Management

Relevant Roles

Legal Counsel

Marketing Manager

Content Manager

Brand Manager

Public Relations Director

Creative Director

Human Resources Manager

Compliance Officer

Digital Marketing Manager

Communications Director

Project Manager

Talent Manager

Media Rights Manager

Production Manager

Events Coordinator

Social Media Manager

Photography Director

Publishing Manager

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Authors

Alex Denne

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