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Logo Licensing Agreement
"I need a Logo Licensing Agreement for my software company to license our logo to a European merchandise manufacturer, with exclusive rights in Switzerland and Germany, starting from March 2025, with strict quality control requirements and quarterly royalty payments."
1. Parties: Identification of the licensor (logo owner) and licensee, including full legal names and addresses
2. Background: Context of the agreement, confirmation of logo ownership and protection status, and general purpose of the license
3. Definitions: Key terms including 'Logo', 'Licensed Products', 'Territory', 'Term', and other specific terms used in the agreement
4. Grant of Rights: Scope of the license, including permitted uses, territories, and whether the license is exclusive or non-exclusive
5. Term and Termination: Duration of the agreement, renewal provisions, and circumstances allowing early termination
6. License Fees: Financial terms including royalties, minimum guaranteed payments, and payment schedules
7. Quality Control: Standards for logo usage, approval processes for materials featuring the logo
8. Protection of the Logo: Obligations regarding trademark notices, registration, and infringement actions
9. Representations and Warranties: Parties' assertions about logo ownership, right to license, and non-infringement
10. Confidentiality: Protection of confidential information exchanged during the agreement
11. General Provisions: Standard clauses including governing law, dispute resolution, and entire agreement
1. Sublicensing Rights: Include when licensee is permitted to sublicense the logo to third parties
2. Merchandise Production: Include when license covers production of branded merchandise
3. Marketing and Promotion: Include when specific marketing requirements or restrictions apply
4. Digital Usage: Include when logo will be used in digital media or online platforms
5. Territory-Specific Requirements: Include when license covers multiple jurisdictions with specific requirements
6. Corporate Social Responsibility: Include when licensor requires specific ethical or sustainability standards
7. Change of Control: Include when agreement should address ownership changes of either party
1. Logo Specifications: Detailed technical specifications of the logo, including approved versions, colors, and minimum sizes
2. Style Guide: Comprehensive guidelines for logo usage and placement
3. Territory Schedule: List of countries or regions where license is valid
4. Fee Schedule: Detailed breakdown of licensing fees, royalty calculations, and payment terms
5. Approved Products/Services: List of specific products or services approved for logo usage
6. Quality Control Procedures: Detailed processes for obtaining approval for logo usage
7. Approved Third-Party Manufacturers: If applicable, list of approved manufacturers for licensed products
Authors
Approved Products
Authorized Users
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Gross Sales
Initial Term
Intellectual Property Rights
License
Licensed Logo
Licensed Products
Licensed Territory
Licensee
Licensor
Logo Specifications
Marketing Materials
Net Sales
Quality Standards
Renewal Term
Royalties
Royalty Period
Style Guide
Subsidiary
Term
Third Party Manufacturer
Trademark Notices
Territory
Exclusivity
Term and Duration
Royalties and Payments
Quality Control
Approval Process
Usage Restrictions
Intellectual Property Protection
Trademark Notices
Confidentiality
Representations and Warranties
Indemnification
Term and Termination
Force Majeure
Assignment and Sublicensing
Dispute Resolution
Governing Law
Amendments
Notices
Entire Agreement
Severability
Marketing and Promotion
Audit Rights
Non-Competition
Compliance with Laws
Product Liability
Insurance
Record Keeping
Reporting Requirements
Retail
Fashion
Sports
Entertainment
Consumer Goods
Technology
Professional Services
Media
Education
Hospitality
Automotive
Luxury Goods
Food and Beverage
Legal
Brand Management
Intellectual Property
Marketing
Commercial
Business Development
Compliance
Creative
Merchandising
Corporate Affairs
Legal Counsel
Brand Manager
Licensing Director
Intellectual Property Manager
Commercial Director
Marketing Manager
Business Development Manager
Compliance Officer
Contract Manager
Chief Legal Officer
Trademark Attorney
Merchandising Manager
Creative Director
Chief Marketing Officer
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