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1. Parties: Identifies and provides full details of the contracting parties - typically the artist/record label and the promoter
2. Background: Explains the context of the agreement, including brief description of the artist and promoter's business
3. Definitions: Defines key terms used throughout the agreement including 'Promotional Services', 'Territory', 'Term', etc.
4. Appointment and Scope: Details the appointment of the promoter and the exclusive/non-exclusive nature of the arrangement
5. Term and Territory: Specifies the duration of the agreement and the geographical areas where promotion will occur
6. Promotional Services: Detailed description of promotional services to be provided, including specific obligations and deliverables
7. Artist's Obligations: Outlines the artist's responsibilities in supporting promotional activities
8. Compensation and Payment Terms: Details the fee structure, payment schedule, and any performance-based bonuses
9. Intellectual Property Rights: Addresses the usage rights of artist's materials and content for promotional purposes
10. Approvals and Control: Specifies the approval process for promotional materials and campaigns
11. Representations and Warranties: Standard warranties from both parties regarding their capacity and authority
12. Termination: Conditions under which the agreement can be terminated by either party
13. General Provisions: Standard boilerplate clauses including notices, entire agreement, governing law, etc.
1. Digital Marketing Services: Detailed section for agreements specifically focused on digital promotion, including social media and streaming platforms
2. Traditional Media Services: Section for agreements focusing on traditional media promotion like radio, TV, and print
3. Budget and Expenses: Detailed section when the agreement includes specific budget allocation and expense reimbursement terms
4. Performance Metrics: Section defining specific KPIs and success metrics when the agreement includes performance-based elements
5. International Promotion: Additional terms for promotion in multiple territories or countries
6. Crisis Management: Procedures for handling negative publicity or PR crises
7. Confidentiality: Detailed confidentiality terms when dealing with sensitive information or strategies
8. Non-Compete: Restrictions on promoting competing artists when exclusivity is required
1. Schedule A - Promotional Services Description: Detailed breakdown of all promotional services to be provided
2. Schedule B - Fee Structure and Payment Schedule: Detailed compensation terms including base fees, commissions, and bonus structures
3. Schedule C - Approved Marketing Materials: List of pre-approved marketing materials and brand guidelines
4. Schedule D - Territory Breakdown: Detailed description of geographical territories and specific requirements for each
5. Schedule E - Key Performance Indicators: Specific metrics and targets for measuring promotional success
6. Appendix 1 - Artist's Materials: List of artist's materials provided for promotional use
7. Appendix 2 - Approval Procedures: Detailed procedures for obtaining approvals for promotional materials
8. Appendix 3 - Contact Information: Key contacts for both parties including emergency contacts
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