Sponsorship Partnership Agreement Template for Australia

1. Event-Specific Requirements: Used when sponsorship involves specific events, including event standards and requirements

2. Digital Rights and Social Media: Include when sponsorship has significant digital components or social media obligations

3. Naming Rights: Required when sponsorship includes naming rights for venues, events, or programs

4. Product Supply: Include when sponsor provides products as part of sponsorship package

5. Hospitality Benefits: Used when agreement includes corporate hospitality or entertainment packages

6. Research and Data Rights: Include when sponsorship involves collection or sharing of consumer data

7. Anti-Ambush Marketing: Required for major events to protect against unauthorized marketing activities

8. Force Majeure: Include for long-term sponsorships or event-based arrangements

9. Insurance Requirements: Used when specific insurance coverage is required for sponsored activities

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Payment Schedule: Detailed payment terms, installments, and payment milestones

3. Schedule 3 - Brand Guidelines: Specifications for use of logos, marks, and branded content

4. Schedule 4 - Marketing Plan: Agreed marketing activities, timelines, and responsibilities

5. Schedule 5 - Reporting Requirements: Format and frequency of performance reports and evaluations

6. Appendix A - Approved Marks: Visual representations of approved logos and marks

7. Appendix B - Key Performance Indicators: Measurable targets and performance metrics

8. Appendix C - Compliance Checklist: Industry-specific compliance requirements and standards