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The Preferred Partnership Agreement is designed for businesses seeking to establish a strategic, preferential business relationship in the Australian market. This document is particularly useful when companies want to formalize a privileged commercial partnership that may include preferential pricing, exclusive arrangements, or priority access to products or services. It incorporates key requirements under Australian federal and state legislation, including the Competition and Consumer Act 2010 and relevant state Partnership Acts. The agreement typically includes detailed provisions for commercial terms, performance standards, exclusivity arrangements, and partnership governance. It's commonly used in scenarios where businesses want to create a stronger alliance than a standard supplier relationship but maintain separate corporate identities. The document helps define the parameters of the preferred partnership while ensuring compliance with Australian competition law and fair trading requirements.
