Marketing Retainer Contract Template for South Africa

1. Key Performance Indicators: Specific metrics for measuring campaign success - include when performance-based billing is required

2. Social Media Management: Specific terms for social media account handling - include when social media services are part of the scope

3. Third-Party Costs: Management of external vendor costs - include when significant third-party services are anticipated

4. International Services: Terms for international marketing activities - include when services extend beyond South Africa

5. Crisis Management: Procedures for handling PR crises - include for high-profile clients or sensitive industries

6. Non-Compete: Restrictions on working with competitors - include when dealing with sensitive market sectors

7. Service Level Agreement: Detailed response times and service levels - include when specific performance metrics are crucial

1. Schedule A - Scope of Services: Detailed breakdown of all marketing services included in the retainer

2. Schedule B - Fee Structure: Detailed fee breakdown, including hourly rates for additional services

3. Schedule C - Key Personnel: List of key team members assigned to the account and their roles

4. Schedule D - Reporting Templates: Standard formats for monthly reports and performance metrics

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix 1 - Service Level Metrics: Specific performance indicators and measurement criteria

7. Appendix 2 - Approval Process: Workflow for content approval and campaign sign-off procedures