Marketing Retainer Contract Template for Denmark

The Marketing Retainer Contract is designed for businesses seeking to establish a long-term, structured relationship with a marketing service provider under Danish jurisdiction. This document is particularly useful when a company requires regular, ongoing marketing services rather than project-based work. The contract addresses essential elements including service scope, performance metrics, intellectual property rights, data protection, and payment terms, all aligned with Danish legal requirements. It's specifically crafted to provide clarity and protection for both parties while ensuring compliance with Danish marketing regulations and business practices. The retainer model allows for predictable billing and resource allocation while maintaining flexibility for evolving marketing needs.

1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship and intentions

3. Definitions: Key terms used throughout the agreement, including technical marketing terms and contract-specific definitions

4. Scope of Services: Detailed description of the core marketing services covered under the retainer arrangement

5. Term and Termination: Duration of the agreement, renewal terms, and termination provisions including notice periods

6. Retainer Fee and Payment Terms: Monthly retainer amount, payment schedule, invoicing details, and handling of additional costs

7. Service Provider's Obligations: Core responsibilities of the marketing agency, including delivery standards and project management

8. Client's Obligations: Client responsibilities, including provision of materials, approvals, and access to necessary information

9. Reporting and Performance Metrics: Regular reporting requirements, KPIs, and performance review processes

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and created content

11. Confidentiality: Protection of confidential information exchanged during the service provision

12. Data Protection: GDPR compliance and data processing terms

13. Limitation of Liability: Limitations and exclusions of liability for both parties

14. General Terms: Standard contractual provisions including notices, assignment, and entire agreement