Alex Denne
Growth @ Genie AI | Introduction to Contracts @ UCL Faculty of Laws | Serial Founder

Step-by-Step Guide to Drafting a Trademark Assignment Agreement

23 Mar 2023
10 min
Text Link

Note: Want to skip the guide and go straight to the free templates? No problem - scroll to the bottom.
Also note: This is not legal advice.

Introduction

Drafting a trademark assignment agreement is an important part of protecting your business and its associated trademark rights. By clearly outlining the rights and responsibilities of both assignor and assignee, this document helps ensure that the trademark remains in your control and safe from potential infringement or competition.

For business owners, a trademark assignment agreement sets out the obligations of the assignor to protect and maintain the trademark, as well as granting exclusive rights to use it to the assignee. It also establishes any applicable fees or royalties due for using the mark, making sure that you are properly compensated should others wish to use it for their own purposes. This document can be used to prevent such unauthorised uses from occurring in the first place.

A properly drafted agreement also makes sure that you have legal title over your mark - enabling you to use it across multiple products, packaging and advertising without fear of being challenged for its ownership status. Furthermore, by having a legally binding contract in place between yourself (the assignor) and another party (the assignee), any potential infringers are made aware that using your mark without permission would carry legal consequences.

At Genie AI we understand how difficult drafting this kind of document can be - so we’ve created an open source legal template library with millions of datapoints teaching us what a market-standard trademark assignment agreement looks like. With our community template library at hand, anyone can draft and customise high quality legal documents without having to pay an expert lawyer - meaning you don’t need a Genie AI account just yet! Read on below for our step-by-step guidance on how to create your perfect draft agreement today!

Definitions (feel free to skip)

Lanham Act: A federal statute in the United States which provides for the registration and protection of trademarks in interstate commerce.
Assignor: The person or entity transferring the trademark.
Assignee: The person or entity receiving the trademark.
Jurisdiction: The geographical area where a court has authority to hear a legal case.
Non-compete clause: A clause in an agreement that restricts one or both of the parties from entering into a similar agreement with a competing entity.
Confidentiality agreement: An agreement between two or more parties that requires them to keep certain information private.
Consideration: Something of value given in exchange for something else.
Indemnification clause: A clause in an agreement that protects one or both of the parties from certain legal liabilities.
Specific performance: A court order that requires one or both of the parties to a contract to fulfill their obligations under the agreement.

Contents

  • Outline the purpose of the trademark assignment agreement
  • Explain the purpose of the agreement
  • Identify the trademark to be assigned
  • Discuss the relevant trademark law and regulations
  • Identify the applicable laws and regulations
  • Discuss how the laws and regulations will affect the agreement
  • Describe the parties involved in the agreement
  • Identify the assignor and assignee
  • Describe the relationship between the parties involved
  • Explain the scope of the agreement
  • Discuss the scope of the rights and obligations of the assignor and assignee
  • Outline the geographic extent of the assignment
  • Discuss the terms of the agreement
  • Outline the financial terms of the agreement
  • Identify any additional obligations or restrictions
  • Outline the obligations of each party
  • Describe the assignor’s obligations
  • Describe the assignee’s obligations
  • Detail the process for registration of the trademark
  • Discuss the process for filing of the trademark application
  • Explain the process for registration of the trademark
  • Discuss the grounds for termination of the agreement
  • Outline the grounds for termination of the agreement
  • Specify any notice requirements
  • Describe the remedies for breach of the agreement
  • Explain the remedies available to each party in the event of a breach
  • Outline the process for enforcement of the agreement
  • Explain the process for dispute resolution
  • Describe the process for resolving disputes
  • Discuss the parties’ rights and obligations during the dispute resolution process
  • Detail how to obtain the executed agreement
  • Explain the process for obtaining the signed agreement
  • Outline any additional steps required to complete the agreement

Get started

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FAQ:

Q: What is the difference between UK and US trademark assignment agreement?

Asked by Aiden on 11th May 2022.
A: UK and US trademark assignment agreements are similar, but there are some important differences. In the UK, assignment agreements are governed by the Trade Marks Act 1994, which provides for the transfer of one party’s exclusive rights in a trademark to another party. In the US, assignment agreements are governed by the Lanham Act, which is a federal law setting out the rules for registering and protecting trademarks. The Lanham Act also provides for the transfer of ownership of a mark from one party to another. The key difference between the two jurisdictions is that in the US, an assignor must be registered in order to assign their trademark rights to a new owner. In the UK, registration is not required for an assignment agreement to be valid.

Q: Are there any specific industry-related considerations when drafting a trademark assignment agreement?

Asked by Landon on 15th August 2022.
A: Yes, it is important to consider industry-specific issues when drafting a trademark assignment agreement. For example, if you are in the technology sector, you may need to include provisions regarding software updates, compatibility with other technologies, or any other industry-specific considerations that may be relevant to your particular business model or sector. Additionally, it is important to consider any applicable laws or regulations in your jurisdiction regarding trademark use and protection, as these may impact your agreement’s terms and conditions.

Q: How detailed should a trademark assignment agreement be?

Asked by Emma on 9th November 2022.
A: A trademark assignment agreement should be as detailed as necessary to ensure that all parties understand their respective rights and obligations under the agreement. This should include details such as who will own the mark after the assignment takes place; what kind of license(s) will be granted; any restrictions on how the mark can be used; and any other details necessary to ensure that all parties understand what is expected of them under the agreement. It is also important to ensure that you include all necessary details so that both parties can enforce their rights if needed in the future.

Q: Is it possible to assign a trademark without registering it?

Asked by Ethan on 2nd February 2022.
A: Yes, it is possible to assign a trademark without registering it depending on jurisdiction. In some jurisdictions such as the United States, registration of a mark is required for an assignor to transfer their rights in the mark to another party via an assignment agreement. In other jurisdictions such as the United Kingdom, registration of a mark is not required for an assignor to transfer their rights in the mark via an assignment agreement. It is important to research applicable laws and regulations in your particular jurisdiction before attempting to assign a trademark without registration.

Q: How do I protect my intellectual property (IP) when drafting a trademark assignment agreement?

Asked by Mason on 5th July 2022.
A: It is important to protect your intellectual property (IP) when drafting a trademark assignment agreement by including provisions that clearly state who has ownership rights over any IP associated with the transferred mark and how it can be used. Additionally, you should consider including provisions that set out how disputes involving IP will be handled and any applicable time limitations on filing claims related to IP rights associated with the transferred mark. By doing so, you can ensure that both parties are fully aware of their respective rights and obligations under the agreement and that your IP is adequately protected from potential misuse or infringement by third parties.

Example dispute

Possible Lawsuits Involving Trademark Assignment Agreements

  • Plaintiff may sue if their trademark was assigned without their knowledge or consent.
  • Plaintiff may sue if the trademark assignment agreement was not honored or followed.
  • Plaintiff may sue if the trademark assignment agreement was not properly executed.
  • Plaintiff may sue if the trademark assignment agreement contains unfair or one-sided provisions.
  • Plaintiff may sue if the trademark assignment agreement contains ambiguous or vague language.
  • Plaintiff may sue if the trademark assignment agreement was obtained through fraud, misrepresentation, or duress.
  • Plaintiff may sue if the trademark assignment agreement was breached.
  • Plaintiff may sue if the trademark assignment agreement was not properly registered.
  • Plaintiff may sue if the trademark assignment agreement was not properly enforced.
  • Plaintiff may sue if the trademark assignment agreement was used to unfairly compete with them.
  • Plaintiff may sue if the trademark assignment agreement was used to infringe on their trademark.
  • Plaintiff may sue if the trademark assignment agreement was used to commit deceptive trade practices.
  • Plaintiff may sue if they have suffered damages as a result of the trademark assignment agreement.
  • Plaintiff may sue to seek an injunction to prevent further violations of the trademark assignment agreement.
  • Plaintiff may sue to seek monetary damages, including lost profits and/or attorney’s fees.

Templates available (free to use)

Trademark Assignment Contract Simple

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