Sponsorship Agency Agreement Template for Pakistan

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Key Requirements PROMPT example:

Sponsorship Agency Agreement

"I need a Sponsorship Agency Agreement for my sports marketing agency based in Karachi, authorizing us to secure sponsorships for the upcoming cricket tournament series starting March 2025, with specific provisions for digital rights and social media promotion."

Document background
The Sponsorship Agency Agreement serves as the foundational document for establishing a professional relationship between sponsorship agencies and businesses seeking sponsorship opportunities in Pakistan. This agreement is essential when a company wishes to engage a specialized agency to identify, secure, and manage sponsorship opportunities on their behalf. The document addresses key aspects such as scope of authority, commission structures, performance metrics, and compliance with Pakistani regulations including the Contract Act 1872, PEMRA Ordinance 2002, and relevant industry-specific regulations. It's particularly important in sectors where sponsorship plays a crucial role in marketing and brand visibility, and includes provisions for both domestic and international sponsorship arrangements, intellectual property protection, and financial terms.
Suggested Sections

1. Parties: Identification and details of the Agency and the Client

2. Background: Context of the agreement and general business objectives

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Scope: Formal appointment of the agency and detailed scope of services

5. Agency's Obligations: Detailed responsibilities and duties of the agency

6. Client's Obligations: Responsibilities and commitments of the client

7. Financial Terms: Fee structure, payment terms, and commission arrangements

8. Intellectual Property Rights: Ownership and usage rights of brands, logos, and materials

9. Confidentiality: Protection of confidential information and trade secrets

10. Term and Termination: Duration of agreement and termination provisions

11. Representations and Warranties: Standard legal assurances from both parties

12. Indemnification: Mutual indemnification obligations and liability limitations

13. Governing Law and Jurisdiction: Applicable law and dispute resolution mechanisms

14. General Provisions: Standard boilerplate clauses including notices, amendments, etc.

Optional Sections

1. Force Majeure: Provisions for unforeseen circumstances preventing performance

2. Non-Compete: Restrictions on working with competing brands/sponsors

3. Anti-Corruption: Specific provisions for compliance with anti-corruption laws

4. Data Protection: Provisions for handling personal data if relevant

5. Insurance: Requirements for insurance coverage

6. Sub-Contracting: Terms for engaging sub-contractors or third parties

7. Marketing and Promotion: Specific terms for marketing activities and brand promotion

8. Performance Metrics: Specific KPIs and performance measurement criteria

Suggested Schedules

1. Schedule 1 - Services Description: Detailed scope of services and deliverables

2. Schedule 2 - Fee Structure: Detailed breakdown of fees, commissions, and payment terms

3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule 4 - Reporting Requirements: Format and frequency of performance reports

5. Schedule 5 - Key Personnel: List of key team members and their roles

6. Appendix A - Approved Sponsors List: Pre-approved potential sponsors or categories

7. Appendix B - Excluded Categories: Prohibited sponsor categories or competitors

8. Appendix C - Standard Operating Procedures: Operational procedures and workflows

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Sports and Entertainment

Media and Broadcasting

Events Management

Advertising and Marketing

Consumer Goods

Technology

Financial Services

Telecommunications

Education

Healthcare

Automotive

Retail

Relevant Teams

Legal

Marketing

Business Development

Commercial

Brand Management

Compliance

Corporate Communications

Finance

Sales

Operations

Relevant Roles

Chief Marketing Officer

Sponsorship Manager

Business Development Director

Brand Manager

Legal Counsel

Commercial Director

Marketing Manager

Partnerships Manager

Account Director

Compliance Officer

Contract Manager

Events Manager

Agency Director

Sales Director

Corporate Communications Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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