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Reseller Partnership Agreement
"I need a Reseller Partnership Agreement for my software company to appoint an exclusive distributor in New Zealand's South Island, with minimum quarterly sales targets and specific requirements for technical support capabilities."
1. Parties: Identifies and provides full legal details of the supplier and reseller
2. Background: Sets out the context of the agreement, including the supplier's business, products, and desire to appoint resellers
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Territory: Specifies the nature of appointment (exclusive/non-exclusive) and defined territory for the reseller
5. Term and Renewal: Specifies the initial term of the agreement and any renewal provisions
6. Reseller Obligations: Details the reseller's key responsibilities, including sales targets, marketing, and customer service
7. Supplier Obligations: Outlines the supplier's commitments regarding product supply, support, and training
8. Ordering and Delivery: Specifies the process for placing orders and product delivery terms
9. Prices and Payment: Details pricing structure, payment terms, and invoicing procedures
10. Intellectual Property: Covers trademark usage, licensing terms, and IP protection
11. Confidentiality: Defines confidential information and obligations regarding its protection
12. Warranties and Liability: Specifies product warranties and limitations of liability
13. Termination: Details circumstances and procedures for agreement termination
14. Post-Termination: Specifies obligations and rights after agreement termination
15. General Provisions: Includes standard boilerplate clauses like notices, assignment, and governing law
1. Minimum Purchase Requirements: Used when the supplier wants to enforce minimum order quantities or values
2. Marketing and Promotion: Detailed section when specific marketing requirements or co-branding arrangements are needed
3. Training Requirements: Include when product complexity requires formal training programs
4. Service Level Requirements: Used when specific customer service standards need to be maintained
5. Stock Requirements: Include when reseller must maintain minimum stock levels
6. Insurance Requirements: Detailed insurance obligations when high-value products or specific risks are involved
7. Data Protection: Extended privacy and data handling requirements when significant customer data is processed
8. Non-Competition: Restrictions on dealing with competing products when exclusivity is important
9. Audit Rights: Include when supplier needs rights to audit reseller's compliance with agreement terms
1. Product List: Detailed list of products covered by the agreement with specifications
2. Price List: Current pricing structure and reseller discounts
3. Territory Definition: Detailed description or map of authorized sales territory
4. Service Level Requirements: Specific metrics and standards for customer service
5. Marketing Guidelines: Detailed requirements for brand usage and marketing materials
6. Technical Support Requirements: Specifications for required technical support capabilities
7. Reporting Templates: Standard forms for required periodic reporting
8. Training Requirements: Detailed training program requirements and certifications
Authors
Approved Marketing Materials
Business Day
Confidential Information
Customer
Commencement Date
Delivery Point
End User
Force Majeure Event
GST
Initial Term
Intellectual Property Rights
Licensed Marks
Minimum Performance Requirements
Net Sales
Order
Products
Purchase Price
Quarter
Renewal Term
Reseller
Reseller Margin
Revenue Targets
Services
Specifications
Supplier
Supplier's Price List
Term
Territory
Trade Marks
Working Hours
Warranty Period
Authorized Personnel
Competing Products
Dispute
Documentation
Effective Date
End User Agreement
Marketing Plan
Payment Terms
Quality Standards
Reporting Period
Sales Forecast
Stock Requirements
Technical Support
Training Materials
Territory
Term and Renewal
Exclusivity
Ordering
Delivery
Payment
Performance Requirements
Marketing
Training
Support Services
Intellectual Property
Confidentiality
Data Protection
Non-Competition
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Insurance
Compliance
Audit Rights
Force Majeure
Termination
Post-Termination
Assignment
Variation
Notices
Dispute Resolution
Governing Law
Entire Agreement
Severability
Stock Requirements
Quality Control
Reporting
Sub-Contracting
GST and Taxation
Technology and Software
Consumer Goods
Manufacturing
Electronics
Automotive
Healthcare Products
Industrial Equipment
Telecommunications
Food and Beverage
Fashion and Apparel
Construction Materials
Agricultural Products
Legal
Sales
Commercial
Business Development
Operations
Distribution
Partner Relations
Procurement
Compliance
Finance
Chief Executive Officer
Commercial Director
Sales Director
Channel Manager
Business Development Manager
Legal Counsel
Contracts Manager
Operations Manager
Distribution Manager
Partner Relations Manager
Chief Commercial Officer
Sales Operations Manager
Regional Sales Manager
Channel Sales Director
Procurement Manager
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