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Marketing SLA
"I need a Marketing SLA to engage a digital marketing agency for our e-commerce platform, with specific KPIs for social media management, SEO performance, and monthly reporting requirements, starting January 2025."
1. Parties: Identification of the service provider and client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, marketing metrics, and other key terms used throughout the agreement
4. Scope of Services: Comprehensive description of marketing services to be provided, including channels and activities covered
5. Service Level Requirements: Detailed performance metrics, KPIs, and minimum service levels to be maintained
6. Response Times and Availability: Specified timeframes for different types of marketing activities and service availability commitments
7. Reporting and Communication: Frequency and format of performance reports, meeting schedules, and communication protocols
8. Data Protection and Privacy: GDPR compliance measures and data handling procedures for marketing activities
9. Responsibilities and Resources: Clear delineation of client and provider responsibilities, including required resources
10. Quality Assurance: Quality control measures and approval processes for marketing materials
11. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
12. Term and Termination: Duration of agreement, renewal terms, and termination conditions
13. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
14. Confidentiality: Protection of confidential information and trade secrets
15. Governing Law and Jurisdiction: Specification of Dutch law application and jurisdiction for disputes
1. Social Media Management: Specific terms for social media marketing services, used when social media management is part of the scope
2. Crisis Communication: Procedures for handling marketing-related crisis situations, recommended for high-profile clients
3. International Marketing: Additional provisions for cross-border marketing activities, needed when operating internationally
4. Agency-Client Relationship: Specific terms when working with third-party agencies, used in multi-party arrangements
5. Performance Incentives: Bonus structures and performance-based rewards, optional for performance-driven relationships
6. Brand Guidelines Compliance: Detailed brand compliance requirements, important for brand-sensitive clients
7. Marketing Technology Integration: Terms for integration with client's marketing technology stack, needed for technical implementations
1. Schedule A - Service Specifications: Detailed breakdown of each marketing service and delivery specifications
2. Schedule B - Performance Metrics and KPIs: Comprehensive list of performance indicators and measurement methodologies
3. Schedule C - Rate Card: Detailed pricing for different services and additional work
4. Schedule D - Response Time Matrix: Specific response times for different types of requests and priorities
5. Schedule E - Approved Tools and Platforms: List of approved marketing tools, software, and platforms
6. Schedule F - Data Processing Agreement: GDPR-compliant data processing terms and procedures
7. Schedule G - Contact Matrix: Key contacts and escalation procedures for both parties
8. Appendix 1 - Template Reports: Standard templates for performance and activity reporting
9. Appendix 2 - Brand Guidelines: Client's branding requirements and guidelines
Authors
Services
Service Levels
Key Performance Indicators (KPIs)
Response Time
Business Day
Business Hours
Campaign
Confidential Information
Client Materials
Marketing Materials
Deliverables
Service Credits
Force Majeure
Intellectual Property Rights
Personal Data
Data Protection Laws
AVG/GDPR
Marketing Strategy
Performance Report
Service Provider
Client
Authorized Representatives
Brand Guidelines
Creative Brief
Target Audience
Marketing Channels
Digital Assets
Content Calendar
Campaign Period
Service Fees
Quality Standards
Review Period
Approval Process
Emergency Response
Service Availability
Marketing Technology
Marketing Analytics
Reporting Period
Performance Metrics
Critical Failure
Non-Critical Failure
Resolution Time
Service Credits
Marketing Database
Effective Date
Initial Term
Renewal Term
Territory
Working Hours
Service Commencement Date
Acceptance Criteria
Change Request
Marketing Budget
Success Metrics
Services Scope
Service Levels
Performance Monitoring
Response Times
Reporting Requirements
Quality Standards
Data Protection
Confidentiality
Intellectual Property
Fees and Payment
Invoicing
Term and Duration
Termination
Force Majeure
Service Credits
Limitation of Liability
Indemnification
Personnel Requirements
Subcontracting
Assignment
Communication Protocols
Change Management
Dispute Resolution
Governing Law
Compliance
Warranties
Insurance
Audit Rights
Non-Solicitation
Entire Agreement
Severability
Notices
Brand Protection
Client Obligations
Service Provider Obligations
Emergency Response
Technology Requirements
Security Requirements
Service Availability
Key Personnel
Retail
E-commerce
Technology
Financial Services
Healthcare
Professional Services
Manufacturing
Consumer Goods
Telecommunications
Entertainment
Education
Real Estate
Hospitality
Non-profit Organizations
Media and Publishing
Marketing
Legal
Procurement
Operations
Compliance
Digital
Brand Management
Creative Services
Client Services
Business Development
Project Management
Quality Assurance
Marketing Analytics
Marketing Operations
Contract Management
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Marketing Operations Manager
Procurement Manager
Legal Counsel
Contract Manager
Marketing Services Manager
Account Director
Business Development Manager
Marketing Compliance Officer
Marketing Project Manager
Service Delivery Manager
Performance Marketing Manager
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