Influencer Talent Agency Contract Template for India

The Influencer Talent Agency Contract serves as a crucial legal framework for formalizing the professional relationship between talent agencies and social media influencers in India. This document has become increasingly important with the rapid growth of influencer marketing and digital content creation in the Indian market. It addresses key aspects such as representation rights, commission structures, content ownership, and compliance with Indian advertising regulations, including ASCI guidelines and the Consumer Protection Act 2019. The contract is designed to protect both parties' interests while ensuring transparency in influencer marketing practices. It's particularly relevant given India's unique digital marketplace and specific regulatory requirements for social media influencers and advertising disclosures. The document is essential for establishing clear professional boundaries, financial arrangements, and operational procedures in the influencer-agency relationship.

1. Parties: Identification of the talent agency and the influencer, including legal names, addresses, and registration details

2. Background: Context of the agreement, including the agency's business, influencer's status, and intention to enter into representation agreement

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Social Media Platforms', 'Brand Deals', 'Commission', 'Territory'

4. Scope of Representation: Details of agency's authority to represent the influencer, including territories and platforms covered

5. Agency Services: Comprehensive list of services provided by the agency, including deal negotiation, brand relationship management, and career guidance

6. Influencer Obligations: Influencer's commitments, including content creation requirements, brand collaboration responsibilities, and professional conduct

7. Exclusivity: Terms regarding exclusive representation and any exceptions

8. Commission and Payment Terms: Commission structure, payment schedules, and calculation methods for different types of revenue

9. Content Rights and Ownership: Intellectual property rights, content ownership, and usage rights for created content

10. Compliance and Disclosures: Requirements for adhering to advertising regulations, disclosure requirements, and platform policies

11. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

12. Confidentiality: Protection of confidential information and trade secrets

13. Indemnification: Mutual indemnification provisions for potential losses or damages

14. Governing Law and Dispute Resolution: Applicable law and method of resolving disputes