Marketing SOW Template for Ireland

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Key Requirements PROMPT example:

Marketing SOW

"I need a Marketing SOW for a 6-month digital marketing campaign starting March 2025, focusing on social media management and PPC advertising, with monthly performance reporting requirements and GDPR compliance measures for our Irish market launch."

Document background
The Marketing Statement of Work (SOW) is a critical document used when engaging marketing service providers in Ireland. It is typically used either as a standalone agreement or in conjunction with a master services agreement to define specific marketing projects or campaigns. The SOW details the scope of work, deliverables, timelines, and commercial terms while ensuring compliance with Irish and EU regulations, particularly in areas of data protection, consumer rights, and advertising standards. This document is essential for both service providers and clients to clearly understand their obligations, deliverables, and success criteria, while maintaining alignment with legal requirements and project objectives. The Marketing SOW should be used whenever a company engages external marketing services or needs to formally document internal marketing projects with specific deliverables and timelines.
Suggested Sections

1. Parties: Identification of the service provider and client, including registered addresses and company numbers

2. Background: Context of the marketing services agreement and reference to any master services agreement if applicable

3. Definitions: Key terms used throughout the SOW, including marketing-specific terminology

4. Scope of Services: Detailed description of the marketing services to be provided, including specific campaigns, channels, and activities

5. Deliverables: Specific outputs and deliverables expected from the marketing services

6. Timeline and Milestones: Project schedule, key dates, and delivery milestones

7. Acceptance Criteria: Standards and criteria for accepting deliverables and measuring success

8. Fees and Payment Terms: Pricing structure, payment schedule, and any performance-based incentives

9. Client Obligations: Resources, materials, and approvals to be provided by the client

10. Service Provider Obligations: Commitments and responsibilities of the marketing service provider

11. Intellectual Property Rights: Ownership and usage rights for marketing materials and creative works

12. Data Protection and Privacy: GDPR compliance measures and data handling procedures

Optional Sections

1. Performance Metrics: Specific KPIs and metrics for measuring marketing campaign success, used when quantitative measurement is required

2. Third-Party Vendors: Terms regarding the engagement of subcontractors or third-party service providers, included when external vendors are involved

3. Content Approval Process: Detailed procedures for reviewing and approving marketing content, necessary for complex approval hierarchies

4. Crisis Management: Procedures for handling marketing-related crisis situations, important for high-risk campaigns

5. Budget Management: Detailed procedures for managing and reporting on marketing spend, used for projects with significant media buying

6. Territory and Channel Restrictions: Specific limitations on geographical areas or marketing channels, needed for targeted campaigns

7. Compliance with Industry Standards: Additional compliance requirements for regulated industries or specific marketing channels

Suggested Schedules

1. Schedule A - Detailed Service Descriptions: Comprehensive breakdown of each marketing service and activity

2. Schedule B - Fee Schedule: Detailed pricing, rate cards, and payment milestones

3. Schedule C - Project Timeline: Detailed project plan with specific dates and dependencies

4. Schedule D - Campaign Specifications: Technical and creative specifications for marketing campaigns

5. Schedule E - Reporting Templates: Standard formats for performance reporting and analytics

6. Appendix 1 - Brand Guidelines: Client's branding requirements and style guides

7. Appendix 2 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

8. Appendix 3 - Key Personnel: List of key team members and their roles

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Financial Services

Technology

Healthcare

Consumer Goods

Professional Services

Entertainment

Education

Telecommunications

Travel and Hospitality

Manufacturing

Non-Profit

Real Estate

Automotive

Relevant Teams

Marketing

Legal

Procurement

Finance

Compliance

Brand Management

Digital Marketing

Creative Services

Project Management

Operations

Business Development

Risk Management

Relevant Roles

Marketing Director

Chief Marketing Officer

Procurement Manager

Legal Counsel

Marketing Manager

Brand Manager

Digital Marketing Manager

Project Manager

Account Director

Creative Director

Media Planning Director

Compliance Officer

Contract Manager

Marketing Operations Manager

Campaign Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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