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Marketing SOW
"I need a Marketing SOW for a 6-month digital marketing campaign starting March 2025, focusing on social media management and PPC advertising, with monthly performance reporting requirements and GDPR compliance measures for our Irish market launch."
1. Parties: Identification of the service provider and client, including registered addresses and company numbers
2. Background: Context of the marketing services agreement and reference to any master services agreement if applicable
3. Definitions: Key terms used throughout the SOW, including marketing-specific terminology
4. Scope of Services: Detailed description of the marketing services to be provided, including specific campaigns, channels, and activities
5. Deliverables: Specific outputs and deliverables expected from the marketing services
6. Timeline and Milestones: Project schedule, key dates, and delivery milestones
7. Acceptance Criteria: Standards and criteria for accepting deliverables and measuring success
8. Fees and Payment Terms: Pricing structure, payment schedule, and any performance-based incentives
9. Client Obligations: Resources, materials, and approvals to be provided by the client
10. Service Provider Obligations: Commitments and responsibilities of the marketing service provider
11. Intellectual Property Rights: Ownership and usage rights for marketing materials and creative works
12. Data Protection and Privacy: GDPR compliance measures and data handling procedures
1. Performance Metrics: Specific KPIs and metrics for measuring marketing campaign success, used when quantitative measurement is required
2. Third-Party Vendors: Terms regarding the engagement of subcontractors or third-party service providers, included when external vendors are involved
3. Content Approval Process: Detailed procedures for reviewing and approving marketing content, necessary for complex approval hierarchies
4. Crisis Management: Procedures for handling marketing-related crisis situations, important for high-risk campaigns
5. Budget Management: Detailed procedures for managing and reporting on marketing spend, used for projects with significant media buying
6. Territory and Channel Restrictions: Specific limitations on geographical areas or marketing channels, needed for targeted campaigns
7. Compliance with Industry Standards: Additional compliance requirements for regulated industries or specific marketing channels
1. Schedule A - Detailed Service Descriptions: Comprehensive breakdown of each marketing service and activity
2. Schedule B - Fee Schedule: Detailed pricing, rate cards, and payment milestones
3. Schedule C - Project Timeline: Detailed project plan with specific dates and dependencies
4. Schedule D - Campaign Specifications: Technical and creative specifications for marketing campaigns
5. Schedule E - Reporting Templates: Standard formats for performance reporting and analytics
6. Appendix 1 - Brand Guidelines: Client's branding requirements and style guides
7. Appendix 2 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
8. Appendix 3 - Key Personnel: List of key team members and their roles
Authors
Advertising Materials
Agency
Applicable Laws
Approved Budget
Brand Guidelines
Campaign
Campaign Period
Client
Client Materials
Commencement Date
Completion Date
Confidential Information
Creative Brief
Deliverables
Digital Assets
Effective Date
Fees
Force Majeure Event
GDPR
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Media Plan
Milestones
Performance Metrics
Personal Data
Project
Project Manager
Project Plan
Services
Specifications
Statement of Work
Target Audience
Third-Party Materials
Timeline
Work Product
Service Delivery
Deliverables
Acceptance Testing
Timeline and Milestones
Fees and Payment
Invoicing
Performance Standards
Client Obligations
Service Provider Obligations
Change Control
Intellectual Property Rights
Data Protection
Confidentiality
Privacy
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Personnel
Subcontracting
Compliance with Laws
Audit Rights
Insurance
Notice
Assignment
Dispute Resolution
Governing Law
Entire Agreement
Brand Protection
Marketing Standards
Content Approval
Performance Measurement
Reporting Requirements
Third Party Rights
Agency Relationship
Media Placement
Creative Services
Retail
Financial Services
Technology
Healthcare
Consumer Goods
Professional Services
Entertainment
Education
Telecommunications
Travel and Hospitality
Manufacturing
Non-Profit
Real Estate
Automotive
Marketing
Legal
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Creative Services
Project Management
Operations
Business Development
Risk Management
Marketing Director
Chief Marketing Officer
Procurement Manager
Legal Counsel
Marketing Manager
Brand Manager
Digital Marketing Manager
Project Manager
Account Director
Creative Director
Media Planning Director
Compliance Officer
Contract Manager
Marketing Operations Manager
Campaign Manager
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