Marketing Client Intake Form Template for Ireland

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Key Requirements PROMPT example:

Marketing Client Intake Form

"I need a comprehensive Marketing Client Intake Form for my Dublin-based digital marketing agency, focusing on GDPR compliance and targeting technology startups, with specific sections for social media marketing and content creation services."

Document background
The Marketing Client Intake Form is a crucial document used at the initiation of a marketing service relationship in Ireland. It serves as the primary tool for collecting comprehensive information about potential clients, their business objectives, and marketing needs while ensuring compliance with Irish and EU regulations, particularly GDPR and consumer protection laws. This document should be used before commencing any marketing services to establish clear expectations, gather necessary consents, and document client requirements. It forms the basis for subsequent service agreements and helps marketing service providers develop targeted strategies while maintaining regulatory compliance.
Suggested Sections

1. Client Information: Basic details including company name, registration number, address, primary contact person, and contact details

2. Business Profile: Overview of client's business including industry, target market, products/services, and current market position

3. Marketing Objectives: Client's specific marketing goals, target audience, desired outcomes, and timeline expectations

4. Current Marketing Activities: Assessment of existing marketing efforts, channels used, and performance metrics

5. Budget Information: Expected marketing budget allocation, payment terms, and financial constraints

6. Data Protection and Privacy: GDPR compliance section including data processing details, consent collection, and privacy preferences

7. Authorization: Signatures, declarations, and confirmation of information accuracy

Optional Sections

1. Digital Marketing Preferences: Specific section for clients interested in digital marketing services, including social media, SEO, and PPC requirements

2. Traditional Marketing Requirements: Section for clients requiring print, radio, TV, or other traditional marketing channels

3. Competition Analysis: Optional section for detailed information about client's competitors and market positioning

4. Brand Guidelines: Section for clients with existing brand guidelines and requirements

5. International Marketing: Additional section for clients requiring marketing services in multiple jurisdictions

6. Crisis Management: Optional section for clients requiring reputation management or crisis communication planning

Suggested Schedules

1. Schedule A - Service Requirements Checklist: Detailed checklist of marketing services required by the client

2. Schedule B - Data Processing Agreement: GDPR-compliant data processing terms and conditions

3. Schedule C - Brand Assets: List of brand materials to be provided by the client

4. Appendix 1 - Marketing Channels Matrix: Detailed breakdown of marketing channels and their prioritization

5. Appendix 2 - Measurement Metrics: KPIs and success metrics for marketing campaigns

6. Appendix 3 - Rate Card: Standard pricing for various marketing services offered

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Manufacturing

Professional Services

Hospitality

Education

Real Estate

Consumer Goods

Non-Profit

Entertainment

Automotive

Energy

Relevant Teams

Marketing

Business Development

Client Services

Legal

Compliance

Sales

Operations

Brand Management

Digital Marketing

Customer Relations

Relevant Roles

Marketing Director

Marketing Manager

Business Development Manager

Account Manager

Client Services Director

Marketing Consultant

Digital Marketing Specialist

Compliance Officer

Legal Counsel

Sales Manager

Chief Marketing Officer

Marketing Coordinator

Brand Manager

Agency Director

Operations Manager

Industries
General Data Protection Regulation (GDPR): EU-wide data protection law that applies in Ireland, governing how personal data must be collected, processed, and stored. Essential for marketing activities involving customer data.
Data Protection Act 2018: Irish legislation implementing GDPR, providing specific national requirements for data protection in Ireland.
Consumer Protection Act 2007: Irish legislation protecting consumers from unfair practices, including misleading advertising and marketing communications.
European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011: Regulations governing electronic marketing communications, including rules about consent for email marketing and cookies.
European Union (Consumer Information, Cancellation and Other Rights) Regulations 2013: Regulations protecting consumers in distance selling and online transactions, relevant for digital marketing services.
Advertising Standards Authority for Ireland (ASAI) Code: While not legislation, this is the primary code of standards for advertising and marketing communications in Ireland that must be adhered to.
Sale of Goods and Supply of Services Act 1980: Irish legislation governing contracts for services, relevant for the service agreement aspects of the marketing relationship.
European Communities (Misleading and Comparative Marketing Communications) Regulations 2007: Regulations governing comparative advertising and misleading marketing communications.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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