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Sponsorship Broker Agreement

Sponsorship Broker Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Sponsorship Broker Agreement

"I need a Sponsorship Broker Agreement for my sports marketing agency based in Hong Kong, with exclusive rights to secure sponsors for major football events in Asia, including a 15% commission structure and minimum performance guarantees."

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Document background
The Sponsorship Broker Agreement is essential for businesses in Hong Kong seeking to formalize relationships with professional intermediaries who facilitate sponsorship arrangements. This document is particularly relevant in today's complex sponsorship landscape where specialized expertise is required to identify, negotiate, and secure valuable sponsorship opportunities. The agreement needs to comply with Hong Kong's regulatory framework, including financial services regulations where applicable, while addressing practical commercial considerations such as commission structures, exclusivity arrangements, and performance metrics. The document is designed to protect both the broker's interests in securing compensation for successful placements and the client's interests in ensuring professional, compliant, and effective sponsorship services.
Suggested Sections

1. Parties: Identification of the broker and the client seeking sponsorship services

2. Background: Context of the agreement and general purpose of the brokerage arrangement

3. Definitions: Key terms used throughout the agreement including 'Sponsorship Opportunities', 'Commission', 'Territory'

4. Appointment and Scope: Formal appointment of broker and detailed scope of services

5. Broker's Obligations: Core duties including identifying sponsors, negotiating terms, reporting requirements

6. Client's Obligations: Client's responsibilities including providing information, cooperation, approvals

7. Commission and Payment Terms: Structure of broker's compensation, payment timing, calculation methods

8. Term and Termination: Duration of agreement and circumstances for termination

9. Confidentiality: Protection of sensitive information and trade secrets

10. Compliance with Laws: Obligations regarding Hong Kong regulations and industry standards

11. Representations and Warranties: Standard assurances from both parties

12. Limitation of Liability: Caps on liability and excluded losses

13. General Provisions: Standard boilerplate clauses including notices, governing law, assignment

Optional Sections

1. Exclusivity: Used when broker has exclusive rights to certain territories or sponsorship categories

2. Intellectual Property: Include when broker needs rights to use client's branding or IP

3. Non-Compete: Added when restricting broker from representing competing clients

4. Success Fee: Optional performance-based compensation structure

5. Force Majeure: Include for long-term agreements or high-value arrangements

6. Anti-Corruption: Detailed compliance provisions for high-risk territories or industries

7. Dispute Resolution: Specific arbitration or mediation procedures if default litigation not preferred

Suggested Schedules

1. Schedule 1 - Services Description: Detailed scope of brokerage services and deliverables

2. Schedule 2 - Commission Structure: Detailed breakdown of commission rates and calculation methods

3. Schedule 3 - Target Sponsors: List of pre-approved potential sponsors or sponsor categories

4. Schedule 4 - Reporting Requirements: Templates and timing for progress reports and updates

5. Schedule 5 - Approval Process: Procedures for obtaining necessary approvals from client

6. Appendix A - Standard Terms Sheet: Template for presenting sponsorship opportunities to client

7. Appendix B - Compliance Checklist: Required regulatory and due diligence procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Applicable Laws
Broker
Broker's Fee
Business Day
Client
Commencement Date
Confidential Information
Effective Date
Exclusivity Period
Force Majeure Event
Hong Kong
Intellectual Property Rights
Key Performance Indicators
Material Breach
Notice
Potential Sponsor
Professional Standards
Regulatory Requirements
Related Company
Relevant Industry
Report
Services
Sponsor
Sponsorship Agreement
Sponsorship Opportunity
Sponsorship Package
Sponsorship Proposal
Sponsorship Rights
Success Fee
Target Market
Term
Territory
Third Party
Working Hours
Clauses
Appointment
Authority
Scope of Services
Exclusivity
Commission
Success Fee
Payment Terms
Broker's Obligations
Client's Obligations
Representations and Warranties
Confidentiality
Data Protection
Intellectual Property
Non-Competition
Non-Solicitation
Regulatory Compliance
Anti-Corruption
Record Keeping
Reporting Requirements
Approval Process
Term
Termination
Force Majeure
Limitation of Liability
Indemnification
Insurance
Assignment
Subcontracting
Notices
Amendment
Severability
Entire Agreement
Governing Law
Dispute Resolution
Third Party Rights
Counterparts
Relevant Industries

Sports and Entertainment

Media and Broadcasting

Events and Conferences

Arts and Culture

Education

Professional Services

Financial Services

Technology

Non-Profit Organizations

Retail and Consumer Goods

Relevant Teams

Legal

Marketing

Business Development

Finance

Compliance

Commercial Operations

Events

Brand Management

Risk Management

Corporate Communications

Relevant Roles

Chief Marketing Officer

Commercial Director

Sponsorship Manager

Business Development Manager

Legal Counsel

Compliance Officer

Finance Director

Partnership Manager

Marketing Manager

Events Director

Sports Marketing Manager

Brand Manager

Contracts Administrator

Risk Manager

Industries
Contract Law of Hong Kong: Fundamental principles governing contract formation, execution, and enforcement in Hong Kong, based on common law principles
Securities and Futures Ordinance (Cap. 571): Regulates financial products, securities, and related activities including sponsorship arrangements in Hong Kong's financial markets
Anti-Money Laundering and Counter-Terrorist Financing Ordinance (Cap. 615): Sets requirements for due diligence and reporting in financial transactions to prevent money laundering
Competition Ordinance (Cap. 619): Ensures sponsorship arrangements don't create anti-competitive situations or market dominance issues
Personal Data (Privacy) Ordinance (Cap. 486): Governs the collection, handling, and protection of personal data in commercial relationships
Control of Exemption Clauses Ordinance (Cap. 71): Regulates the use and enforcement of exemption clauses in contracts
Supply of Services (Implied Terms) Ordinance (Cap. 457): Implies certain terms into contracts for services, including professional services like brokerage
Companies Ordinance (Cap. 622): Relevant for corporate governance and disclosure requirements when dealing with company sponsorships
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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