Influencer Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Influencer Agreement

"I need an Influencer Agreement for a luxury fashion brand engaging a high-profile social media influencer for an exclusive 12-month partnership starting January 2025, with monthly content deliverables across Instagram and TikTok, including specific morality clauses and crisis management procedures."

Document background
The Influencer Agreement is essential in today's digital marketing landscape, particularly in the sophisticated Hong Kong market where social media marketing plays a crucial role in brand promotion. This document is used when brands or companies wish to engage social media influencers for promotional activities and content creation. It covers key aspects such as content specifications, posting requirements, compensation, intellectual property rights, and compliance with Hong Kong laws including the Trade Descriptions Ordinance and Personal Data (Privacy) Ordinance. The agreement is designed to protect both parties' interests while ensuring transparency in influencer marketing practices and adherence to platform-specific guidelines.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including full legal names and contact details

2. Background: Context of the agreement, brief description of the parties' business/profile, and general purpose of the collaboration

3. Definitions: Key terms used throughout the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and deliverables

5. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination

6. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses

7. Content Guidelines and Approval Process: Standards for content creation, approval workflow, and revision process

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and IP protection

9. Compliance Requirements: Obligations regarding disclosure of sponsored content, platform guidelines, and applicable laws

10. Representations and Warranties: Parties' assurances regarding authority, non-infringement, and compliance

11. Confidentiality: Protection of confidential information and trade secrets

12. Limitation of Liability: Caps on liability and exclusions of certain types of damages

13. General Provisions: Standard clauses including notices, amendments, governing law, and jurisdiction

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when exclusive collaboration is required

2. Performance Metrics: Specific KPIs and measurement criteria - include for performance-based agreements

3. Crisis Management: Procedures for handling negative publicity or controversies - include for high-profile collaborations

4. Content Ownership Transfer: Specific terms for full transfer of content ownership - include when brand requires complete ownership

5. Morality Clause: Behavioral standards and consequences of violations - include for long-term or high-value partnerships

6. Insurance Requirements: Specific insurance coverage requirements - include for high-risk activities or events

7. Data Protection: Detailed data handling requirements - include when significant personal data processing is involved

8. Non-Compete: Post-termination competition restrictions - include for strategic partnerships

Suggested Schedules

1. Schedule 1 - Campaign Brief: Detailed specifications for each campaign including timeline, deliverables, and specific requirements

2. Schedule 2 - Content Guidelines: Detailed brand guidelines, posting requirements, and content specifications

3. Schedule 3 - Fee Schedule: Detailed breakdown of compensation, including base fees, bonuses, and payment milestones

4. Schedule 4 - Approved Platforms: List of social media platforms and specific requirements for each

5. Schedule 5 - Reporting Templates: Templates for performance reports and analytics requirements

6. Appendix A - Sample Disclosures: Required sponsorship disclosure language and formats

7. Appendix B - Approval Workflow: Detailed content review and approval process including timelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Fashion and Luxury

Consumer Goods

Beauty and Cosmetics

Food and Beverage

Technology

Gaming

Entertainment

Travel and Hospitality

Health and Wellness

Sports and Fitness

E-commerce

Financial Services

Education

Automotive

Telecommunications

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Content Creation

Compliance

Business Development

Creative

Partnerships

Public Relations

Risk Management

Relevant Roles

Marketing Manager

Digital Marketing Director

Brand Manager

Legal Counsel

Content Director

Social Media Manager

Influencer Marketing Specialist

Compliance Officer

Contract Manager

Business Development Manager

Partnership Manager

Creative Director

Campaign Manager

Chief Marketing Officer

Digital Content Manager

Talent Acquisition Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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