Brand Name Licence Agreement Template for England and Wales

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Key Requirements PROMPT example:

Brand Name Licence Agreement

"I need a Brand Name Licence Agreement for my UK-based fashion company to license our trademark to a manufacturer in France, with exclusive rights for 3 years starting January 2025 and including strict quality control provisions for luxury goods."

Document background

A Brand Name Licence Agreement is essential when a brand owner wishes to permit another entity to use their brand name and associated intellectual property in a controlled manner. This agreement, governed by English and Welsh law, is commonly used in franchise operations, international brand expansion, or collaborative business ventures. It establishes the framework for brand usage, including quality standards, territorial scope, financial terms, and protection measures, while ensuring compliance with UK trademark legislation and maintaining brand integrity.

Suggested Sections

1. Parties: Identification and details of the licensor and licensee

2. Background: Context of the agreement and ownership status of the brand name

3. Definitions: Key terms used throughout the agreement including Licensed Marks, Territory, Permitted Use

4. Grant of Licence: Scope and nature of the licence being granted, including exclusivity status and permitted uses

5. Term and Termination: Duration of the licence and circumstances for termination

6. Royalties and Payments: Financial terms, payment schedules, and calculation methods

7. Quality Control: Standards and requirements for brand usage, approval processes

8. Protection of the Brand: Obligations regarding brand protection, infringement reporting and enforcement

9. Warranties and Indemnities: Legal guarantees and protections for both parties

10. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

Optional Sections

1. Territory Restrictions: Geographic limitations on brand usage and territorial exclusivity provisions

2. Sub-licensing Rights: Rights and conditions for granting sub-licenses to third parties

3. Marketing Requirements: Specific marketing obligations, restrictions and approval processes

4. Digital Usage: Terms specific to online and digital use of the brand

5. Minimum Performance Requirements: Minimum sales targets or other performance metrics required to maintain the licence

Suggested Schedules

1. Schedule 1 - Licensed Marks: Detailed list and images of all licensed brand elements and trademarks

2. Schedule 2 - Brand Guidelines: Technical specifications and usage guidelines for the licensed marks

3. Schedule 3 - Royalty Calculations: Detailed methodology for calculating royalties and reporting requirements

4. Schedule 4 - Approved Products/Services: Comprehensive list of products or services covered by the licence

5. Schedule 5 - Quality Control Procedures: Detailed quality control requirements, testing procedures and approval processes

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Manufacturing
Fashion
Technology
Food & Beverage

Relevant Teams

Legal
Marketing
Commercial
Intellectual Property
Finance

Relevant Roles

Brand Manager
Commercial Director
IP Counsel
Licensing Manager
Chief Marketing Officer

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Brand Name Licence Agreement Template for England and Wales

Let's create your Brand Name Licence Agreement

Brand Name Licence Agreement

Authors

Alex Denne

Find the exact document you need

Registered User Agreement Trademark

Brand Name Licence Agreement

Download our whitepaper on the future of AI in Legal

Genie’s Security Promise

Your documents are private:

Your documents are protected:

Organizational security

Innovation in privacy:

Want to know more?

Draft quality legal agreements or review documents in 3 minutes

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