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Contract For Marketing Services
1. Parties: Identification and details of the service provider (marketing agency) and the client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of the marketing services to be provided
5. Term and Termination: Duration of the agreement and termination provisions
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures
7. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency
8. Client's Obligations: Key responsibilities and commitments of the client
9. Approval Process: Procedures for reviewing and approving marketing materials
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and pre-existing IP
11. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection
12. Confidentiality: Protection of confidential information exchanged during the service provision
13. Warranties and Indemnities: Guarantees provided by both parties and compensation provisions
14. Limitation of Liability: Boundaries of each party's liability under the agreement
15. Force Majeure: Provisions for unforeseen circumstances affecting service delivery
16. Governing Law and Jurisdiction: Specification of Danish law application and dispute resolution
17. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment
1. Success Metrics and KPIs: Used when specific performance metrics need to be tracked and measured
2. Social Media Management: Include when services involve social media platform management
3. Content Creation and Ownership: Detailed provisions for content creation services and rights
4. Influencer Marketing: Include when services involve collaboration with influencers
5. International Marketing: Required when marketing activities extend beyond Denmark
6. Agency of Record Provisions: Include when the agency is designated as the exclusive marketing provider
7. Crisis Management: Procedures for handling marketing-related crises or emergencies
8. Subcontractor Requirements: Include when the agency will engage subcontractors
1. Schedule A - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines
2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment milestones
3. Schedule C - Key Personnel: List of key team members and their roles from both parties
4. Schedule D - Brand Guidelines: Client's branding requirements and style guides
5. Schedule E - Marketing Calendar: Planned marketing activities and campaign schedules
6. Schedule F - Data Processing Agreement: Detailed GDPR-compliant data processing terms
7. Schedule G - Service Level Agreement: Performance standards and response times
8. Appendix 1 - Approved Marketing Channels: List of authorized marketing platforms and channels
9. Appendix 2 - Reporting Templates: Standard formats for marketing performance reports
Authors
Services
Deliverables
Marketing Materials
Campaign
Intellectual Property Rights
Client Materials
Confidential Information
Data Protection Laws
Personal Data
Marketing Budget
Service Levels
Key Performance Indicators
Approval Process
Brand Guidelines
Territory
Term
Business Day
Force Majeure Event
Applicable Laws
Marketing Channels
Digital Assets
Content
Creative Works
Agency Fee
Pass-Through Costs
Media Spend
Project Brief
Competitor
Target Audience
Campaign Period
Marketing Strategy
Social Media Platforms
Analytics
Advertising Standards
Client's Business
Agency Personnel
Subcontractors
Marketing Calendar
Response Time
Review Period
Project Timeline
Success Metrics
Marketing Database
Agency's Equipment
Marketing Plan
Production Costs
Usage Rights
Third-Party Materials
Effective Date
Commencement Date
Initial Term
Renewal Period
Service Credits
Change Order
Material Breach
Payment Terms
Service Levels
Performance Metrics
Intellectual Property
Data Protection
Confidentiality
Marketing Compliance
Approval Process
Content Creation
Brand Protection
Digital Marketing
Social Media
Reporting Requirements
Term and Termination
Client Obligations
Agency Obligations
Warranties
Indemnification
Limitation of Liability
Force Majeure
Non-Solicitation
Assignment
Subcontracting
Change Control
Dispute Resolution
Governing Law
Notice Requirements
Budget Management
Campaign Planning
Third-Party Rights
Audit Rights
Insurance
Service Credits
Remedial Actions
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