Digital Marketing Services Agreement Template for Germany

1. Service Level Agreement (SLA): Include when specific performance metrics and response times need to be contractually guaranteed

2. Social Media Management: Include when services specifically involve social media platform management

3. Content Creation and Approval Process: Include when the service provider will be creating content for the client

4. Competition and Exclusivity: Include when the client requires exclusivity or restrictions on working with competitors

5. Analytics and Reporting: Include when specific reporting requirements and KPIs need to be contractually defined

6. Subcontractor Provisions: Include when the service provider may need to engage subcontractors

7. International Services: Include when services will be provided across multiple jurisdictions

8. Crisis Management: Include when handling social media or PR crises is part of the service scope

1. Schedule 1 - Service Specifications: Detailed breakdown of specific digital marketing services, channels, and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure, including rates for different services and any variable components

3. Schedule 3 - Service Level Agreement: Specific performance metrics, response times, and quality standards

4. Schedule 4 - Data Processing Agreement: Detailed GDPR/DSGVO-compliant data processing terms and procedures

5. Appendix A - Campaign Guidelines: Brand guidelines, content requirements, and approval procedures

6. Appendix B - Reporting Templates: Standard formats for performance reports and analytics

7. Appendix C - Technical Requirements: Technical specifications and platform requirements

8. Appendix D - Key Personnel: List of key team members and their roles in service delivery