Document background
The Request For Proposal Branding document is utilized when organizations in Switzerland seek to formally solicit proposals for branding services, whether for new brand development, rebranding initiatives, or brand evolution projects. It is structured to comply with Swiss legal requirements, particularly the Swiss Code of Obligations for contract formation, and where applicable, federal procurement laws. The document typically includes detailed specifications of branding requirements, evaluation criteria, submission guidelines, and legal terms specific to Swiss jurisdiction. It serves as a critical tool for ensuring transparent competition, protecting intellectual property rights, and establishing clear expectations for both the requesting organization and potential brand agency partners. The RFP is particularly important for projects requiring formal procurement processes or when multiple agencies need to be evaluated systematically.
