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Online Advertising Contract
"Need an Online Advertising Contract for my e-commerce startup to engage with a social media platform for targeted advertising campaigns starting March 2025, with specific focus on data privacy compliance and performance-based payment terms."
1. Parties: Identifies the contracting parties (advertiser and publisher)
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement including advertising-specific terminology
4. Scope of Services: Details of advertising services to be provided, including advertising platforms, formats, and placement
5. Payment Terms: Pricing, payment schedule, billing details, and any performance-based payment structures
6. Term and Termination: Duration of the agreement and conditions for termination or renewal
7. Intellectual Property Rights: Ownership and usage rights of advertising materials, content, and creative assets
8. Data Protection: PDPA compliance, data handling requirements, and privacy obligations
1. Performance Metrics: KPIs, measurement criteria, and reporting requirements for advertising campaigns
2. Agency Commission: Commission structure and terms when involving advertising agencies as intermediaries
3. Content Guidelines: Specific content requirements, restrictions, and brand guidelines for advertisements
4. Compliance with Industry Standards: Adherence to Singapore Code of Advertising Practice and other relevant industry guidelines
1. Schedule 1: Advertising Specifications: Technical requirements, formats, and specifications for advertisements
2. Schedule 2: Rate Card: Detailed pricing structure and advertising rates for different platforms and formats
3. Schedule 3: Service Level Agreement: Performance standards, metrics, and service delivery requirements
4. Appendix A: Content Guidelines: Detailed content requirements, restrictions, and brand guidelines
5. Appendix B: Data Processing Agreement: Detailed procedures for handling personal data in compliance with PDPA
Authors
Advertising Materials
Advertising Space
Advertising Specifications
Agency Fee
Campaign Period
Click-Through Rate (CTR)
Commencement Date
Confidential Information
Content Guidelines
CPM (Cost Per Mille)
CPC (Cost Per Click)
Digital Platform
Effective Date
Force Majeure Event
Impression
Intellectual Property Rights
Key Performance Indicators (KPIs)
Media Plan
Parties
Personal Data
Platform Terms
Publication Schedule
Rate Card
Service Level Agreement
Services
Target Audience
Term
Territory
User Data
Website
Working Day
Advertising Specifications
Campaign Requirements
Payment Terms
Performance Metrics
Content Standards
Approval Process
Intellectual Property Rights
Data Protection
Privacy Compliance
Confidentiality
Service Levels
Reporting Requirements
Term and Termination
Warranties
Indemnification
Limitation of Liability
Force Majeure
Competition and Exclusivity
Agency Relationship
Ad Placement
Measurement and Tracking
Compliance with Laws
Amendment and Modification
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Severability
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